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"Shun Feng Optimization" Will Be Formally Launched With "Original Life" Higher.

2014/4/12 20:15:00 50

Shun Feng Preferred Originally Life Logistics

to a certain extent, SF preferred and original life are very distinctive business enterprises.

As a private enterprise, the personality of its founders or bosses will inevitably penetrate into the cultural genes of enterprises.

the preferred boss of Shun Feng is Wang Wei, the giant of express industry. The older person who lived was the legendary Yu Huafeng of the media.

Wang Wei is a native of Shanghai. After graduating from high school, he started his own business alone. He started from the bottom of the "parallel trader". After decades of ups and downs, he finally had dozens of planes, tens of thousands of employees, and about 30000000000 of the logistics head of the Empire.

Such a background and experience made smart, pragmatic, cautious and low-key become the main style of Wang Wei's work.

Yu Huafeng is a talented person from Hubei University and people's University. After graduation, he went to the Southern Newspaper department. After only a few years of editing and editing, he began to focus on the operation of the media. Finally, he created one after another marketing miracle with the advanced marketing concept, bold market courage and steadfast and painstaking spirit.

Therefore, Wang Wei's preferred wind is "express gene". Yu Huafeng's original life is full of "media gene", which is logical and natural.

this difference can be easily seen from the decision-making process of two people doing fresh food business.

Wang Wei decided to cook fresh food business, which is said to be inspired by a "zongzi".

On the Dragon Boat Festival in 2009, a subsidiary of SF made a surprise for creating income or innovation, and sold the zongzi to customers through express delivery. However, the effect was surprisingly good. A Dragon Boat Festival was sold for about 1000000 years, and second years later, it was about 5000000 of the marketing success.

At the beginning of 2010, smart Wang Wei realized that there was a great business potential in this area. In addition, when Jingdong was given the express operation qualification, the news stimulus of Taobao's stake in the star became urgent, and the big business people made vows to create a "closed loop control business mode of logistics, information flow and capital flow", so they decided to take advantage of the logistics advantage and "counterattack" the electricity supplier, and launched the "Shun Feng E business circle" project.

But Wang Wei's caution is well known. For unfamiliar business areas, he has always been cautious about trial and error and has been adjusting his mindset continuously.

In August 2010, the "SF E business circle" has been in the process of pformation and trial and error since its formal operation.

Initially started from the moon cake business, and then expanded to ten items such as gifts, mother and baby products, tea, local specialty products, and tried to cooperate with the convenience store O2O mode, after the operation was not smooth, in June 2011, the company voluntarily withdrew from the mainland regional business, focused on the Hongkong market, mainly organic vegetable food.

In recent years, Wang Wei's electric shock test may not have been much successful, but at least let him have the bottom of his heart. At the end of December 2011, after his "Shun Feng Bao" officially obtained the third party payment license, he registered 10 million yuan in Beijing to set up a new company, and formally worked in the field of e-commerce.

3 months later, the high-end gift platform "honourable ceremony" on-line, and another 3 months, positioning the "global gourmet online shopping mall" "Shun Feng optimization" formally launched.

Less than P, it is easy to see that Wang Wei's next big game is in Shun Feng's preferred birth process.

As far as Wang Wei's business logic is concerned, the positioning of Shun Feng in the field of electricity supplier is very important. What is selling is not important. The key is how to fully invigorate the inherent resource advantages and gene potential of Shun Feng.

Only by fully understanding this, can we understand why the location of SF's preferred location is always so volatile. First, high-end gifts, then imported food, and then to set foot in fresh.

SF preferred the first CEO Liu Miaozheng because he did not understand this point. He hoped to build a "sales Health and safety food network platform" is not the original intention of Wang Wei, nor the strategic support of Shun Feng.

Later, Li Dong, vice president of Shun Feng, who was in charge of Shun Feng, got up to control SF.

That is the preferred location and development of SF, which must serve the logistics strategy of Shun Feng.

As a result, SF preferred to open fresh food business, and ultimately set the experience of developing new business for cold chain logistics. To enlarge the import food business, it is necessary to fully activate the core competitiveness of SF's high-quality assets.

Compared with Wang Wei's prudence and stability, Yu Hua Feng's decision making process of "original life" is full of legendary and romantic colors.

In August 2010, after half a year's resignation as vice president of NetEase, Yu Huafeng invested a large amount of mysterious investment and established Hongji yuan investment Co., Ltd. in Shanghai, with a registered capital of 500 million yuan.

Perhaps it is based on the full trust of Yu Huafeng's character and ability. The investor should give full authority to him. He will not set the time limit for the return. He will not decide on the direction of the project.

Thus, after more than 1 years, Yu Huafeng and his old partners and small partners decided to enter the fresh food business after inspecting nearly 100 companies that basically "all the industries involved in the Internet".

in the process of investigating and investigating the electricity supplier projects, we should also feel very much aware of the importance of logistics.

So early in the early November 2010, he decided to devote himself to the logistics industry. In April 2011, he set up a micro express delivery company in Beijing with a registered capital of 100 million yuan.

A year later, Beijing original workshop Technology Co., Ltd. was set up with a registered capital of 50 million yuan.

is compared with Wang Wei's rich industry bigwigs, regardless of investment logistics, or wading electricity providers, Yu Huafeng is a masterpiece, and the starting point is quite high.

However, judging from the operation situation of more than a year, Shun Feng's small steps and quick progress are solid and effective, with good results, but the high life of the original life can only be said to be inadequate.

Apart from the strong resources input and brand endorsement of SF's preferred resources, the operation quality of SF is much higher than that of its original life, and to a large extent, it depends on the character genes of these two big guys.

Especially in the aspect of employing principles and team building, Wang Wei, who manages well the management of more than ten million employees, is the true character of businessmen. The most important thing is professionalism and efficiency. Yu Huafeng, who has been immersed in media for many years and has no more than 1000 employees' management, is the literati's true color, and the most important thing is friendship and attitude.

So, Wang Weixuan will be very emotional, but choose the most suitable person to the most appropriate position.

The old saying is to find the most trusted people to fight everywhere.

if you carefully compare the shareholder structure and management team of both sides, you will find that the preferred decision-making structure of SF is bureaucratic, conservative or inefficient, but the team is concise and reasonable.

And its management team is complementary to each other.

For example, CEO Li Dongqi, who takes the lead in the overall situation, or has some conservative thinking, but understands Wang Wei's intentions most, and vice president of Shun Feng aviation, director, can also maximize the coordination of internal resources and optimize the management process.

Although CEO Cui Xiaoqi is a recruits, his rich experience and technological origin in Amazon and van Clive can make up for the best selection of scarce gene and management capabilities.

Lian Zhijun, vice president of supply chain procurement, has more than 20 years of professional experience in traditional retailing industry, plus the work experience of Jingdong mall, which ensures that SF's preferred warehouse management and spot inventory reach a higher level.

in contrast to the original life, regardless of shareholder structure or management team, almost all of the Southern Department of the people, and mostly Yu Huafeng's comrades, colleagues and subordinates for many years.

Originally, the life team, or the issue of origin, or directly journalists change careers.

This group of people may be watching Yu Huafeng with ease, but the biggest problem is that the knowledge structure of the team is too single, the passion is enough, and the lack of professionalism, resulting in many strategic blind spots being ignored, and management mistakes are repeated.

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The composition and design of this special team may be related to Yu Huafeng's personal experience and management preferences. --EndFragment--!

The old saying is that he is engaged in distribution, and most of his experience comes from actual combat. Therefore, there are two stubbornness in his heart. One is diligence, but the other two is pain.

Lao Yu's favorite saying to employees is, "I want to stop whipping you."

In his view, these media colleagues can easily become warehousing experts, logistics experts and marketing experts as long as they see more, think more and learn more.

This is why he first led his old and small partners to "run" on high strength and visited the motives of almost all the electricity suppliers in China.

However, frankly speaking, this is the usual frivolous cognition of literati.

Let alone the difference between individual mind and savvy, if the profession is so easy, COPY, what is the use of schools? What is the use of research institutions? And how can those professionals who have worked for several decades feel so good?

< < a href= > //www.sjfzxm.com/news/index_c.asp > > management system > /a > design level, it is still unable to get rid of this inertia of thinking.

In his view, the essence of team management is "lead by example" + "Tian Ji racing".

If SF's preferred management is driven by three carriages, then the management of life would be a "split race".

Apart from the independent operation of the micro special school and the original life network, the departments are also railway policemen, each of which is managed for a short time, thus resulting in no effective resultant force effect and closed loop control.

Originally, life has shown a very absurd and particularly embarrassing phenomenon: one side relies on outstanding marketing ideas to accumulate word-of-mouth, while the other side constantly dispels public praise because of extensive management and coordination errors.

In the Internet age with special emphasis on user experience, this is the most horrible gene deletion and management black hole, because in the context of more pparent information and faster interaction of consumers, word of mouth has developed rapidly, and it has also been dispelled quickly.

If life is not adjusted fundamentally, life may grow more powerful in the future.

in terms of category selection, Shun Feng has the advantages of original life and basically has successfully enlarged its own advantages, thus forming differential competition.

for example, the SF preferred category mainly focuses on the "global quality and safety food", covering nine categories, including fresh food, mother and baby food, beverage, nutrition and health care, snack foods, biscuit snacks, grain and oil non-staple food, brewing tea drinks and gourmet products, while the more than 5000 products SKU (inventory unit) initially imported accounted for 80% of the imported products.

The reason why Shun Feng does so is to fully activate the potential of its international air cargo by means of "reverse logistics", which can shorten the supply chain and reduce the circulation links through overseas direct mining, so as to provide consumers with high-quality, cheap and delicious imported goods.

Of course, the imported food of SF preferred is not directly picked up by air freight. Although SF has a complete import and export qualification, but because the platform is not yet mature, the sales volume is limited and the demand is dispersed, many imported foods are also wholesalers from domestic importers.

For example, the largest food importer in China, Da Chang Hang (CITIC Capital) is one of the preferred suppliers of SF.

Compared with P's preferred pragmatism, the choice of original life is full of idealistic sentiments.

In the original category planning, in line with the passion of "improving the current situation of food safety in China", eleven categories of fruits and vegetables, meat and poultry eggs, aquatic seafood, mother and baby, dairy products, grain and oil, non-staple food, snack food, drinks, tea, cooked food, food, organic food and so on were basically delineated, which basically covered all levels of food and hoped to become a one-stop business platform for purchasing high-quality and safe food.

Although the framework is very plentiful, the category is very skinny.

Because the original life used a unique "buying system", every product had to be inspecting on site, so the cost of expanding the category was very high, and at the same time, the standard was also high, so the initial product SKU was only about 1200, less than 1/4 of SF's preferred.

In addition, these media people have great ambitions for the electricity supplier to nurture agriculture, so at the beginning, almost half of the choice of products is fresh products.

in terms of category expansion, SF preferred and < a href= "//www.sjfzxm.com/news/index_c.asp" > original life < /a > the strategy is also very different.

Due to the dream of being a platform and the ambitious ambition of Wang Wei Sheng, Shun Feng has been expanding its category and enriching its SKU. Now it has reached more than 13000, and this figure is still growing. It is expected to reach 25000-30000 by the end of this year. This is the upper limit of the SF's preferred category expansion, which is basically the same as the total SKU of the supermarket.

It should be emphasized that in order to emphasize its high-end positioning and differentiated competition, imported food will still be in a very high proportion.

Shun Feng preferred not only to have clear objectives but also to be very aggressive in its expansion process.

It mainly studies category combination and benchmarking analysis of benchmarking enterprises and competitors, and then conducts imitation and pcendence.

Specifically, regardless of concentration or differentiated products, anyone who sells well on other websites will be fully selected by the SF's best choice. In order to achieve the full coverage in the food field, we will rely on the strength of SF to optimize the supply chain and finally achieve the integration of the "comprehensive category, fast delivery, excellent price and good service" to catch up with the competitors.

Less than P, compared with SF's best choice, the original category expansion plan was also very aggressive at the beginning, but then it was constantly adjusted in reality.

From the beginning, a group of people went to the field of fresh food in a boiling blood. There was a pride of "not afraid of the giant before, and no fear of the coming".

Just didn't expect the market to change too fast, and all the trouble makers are tiger class electricity providers. They not only react quickly, but also make their efforts fierce and ruthless.

As we all know, the core elements of the competition of electric business are nothing more than two things: one is that the category should be enough, and the two is that the price should be low enough. In fact, all these tests are the management capabilities of the supply chain and the bargaining power of suppliers.

Those platform level electricity providers such as Jingdong, shop No. 1, etc., or vertical electricity providers with strong background, such as Shun Feng optimization, and I buy nets, all have their inherent channel advantages and bargaining power, especially in drinks, pre packaged foods, mother and baby foods, imported foods, etc., and their control and integration efforts on the supply chain are more difficult to match.

Specifically, people can directly pick up from factories or cooperate with first class wholesalers, and they may have to live from two or three wholesalers. This way, they will not be able to compete in the same trap because they have no price advantage over P.

In this regard, the Tuotuo Industrial Company, which is similar to its location, is very smart. When expanding their products, they are wise and wise to reduce the two categories of drinks and mother and baby foods, and only focus on fresh and organic foods.

The strategy of living in category expansion has been very unclear and even chaotic.

But the brutal competition in the market at least makes them realize that they have no ability and no need to expand the whole category.

At present, the original life has 4000 SKU, and that the category within this scope has been able to meet the basic needs of family users, so it no longer expands, but on the basis of the original optimization and upgrading, and ultimately form a reasonable structure, product category rich product matrix, to provide users with "family kitchen one-stop shopping" overall solution.

finally, it needs to be emphasized that the selection and expansion of fresh products, "a href=" //www.sjfzxm.com/news/index_c.asp "," Shun Feng preferred "/a" and "life" all attach great importance to it, but there are still some differences between the expansion path and strategy.

SF preferred to go "big". With the advantage of SF Express's big network, cold chain logistics and air cargo, we should select seasonal fruits and special agricultural products all over the country and even around the world, and build the largest, the most complete and probably the best network fresh collection.

Even in the foreseeable future, SF will open its platform to open direct competition with Jingdong and Taobao in the way of opening local fresh houses and even the world's fresh houses. After all, it has such strength and potential.

and life is to rely on "special".

As we all know, the original life of a local fruit "Chu orange" brand remodeling and creative marketing became popular.

Later, the personalized products such as "Pan Guo", "Liu Tao" and so on were also produced. It also showed that there was a clear tendency in the category of optimization and upgrading, that is, the importance and favor of localized fresh products, especially high-end fruits.

In the foreseeable future, life is bound to continue to follow this train of thought, focusing on the individuation and differentiation of products. By exploring high-quality local fresh products and relying on its outstanding media creativity and marketing level, the purpose of brand remolding and value-added is to complete product differentiation and market breakout.