Luxury Products Still Slow Up

Less than P, the Asian luxury market led by China has made the luxury giant start bidding farewell to high growth, but this does not hinder its annual habitual price rise.

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< p > reporters learned that luxury goods including Chanel, Ferragamo and Cartire recently sent notice to European suppliers to announce the recent price increase, of which Chanel rose to 15%, and Cartire also raised the price by 6% to 10%.

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< p > the responsible person of the fashion e-commerce website shows that the company has recently been informed by European suppliers that Chanel has increased by 15% since April 14th.

Almost at the same time, Ferragamo informed some of the commodities that the average price was raised by 400 yuan.

And from April 21st, Cartire will raise its price by 6% to 10%.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > luxury goods < /a > brand annual price increase has become a habit, including Hermes, a href= //www.sjfzxm.com/news/index_c.asp, Louis Vuitton, /a, etc. the brand is raising its selling price every year.

The official statement of the brand is generally attributed to a series of operating costs such as raw material prices, labor costs, logistics and opening stores.

In the industry's view, the rise of luxury goods is actually to enhance brand image.

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Li Zhiqi, chairman of Beijing marketing group, told reporters that in order to ensure the brand image and value, the regular price increase of luxury brands is one of the important means of P.

In the face of the global economic downturn and declining sales, luxury brands are also raising high profit margins.

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< p > luxury brands' regular a href= "//www.sjfzxm.com/news/index_c.asp" > price increase < /a > also makes consumer spending rising.

In 1955, the first 2.55 pack of Chanel was priced at $220 when it was born, and now it sells for at least $4900, equivalent to 30 thousand yuan.

This also means that in less than 60 years, the price of Chanel 2.55 has increased 20 times.

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< p > is not only a big name brand, but also the two or three line brand's annual price increase of 10%.

As a matter of fact, the annual sale price of luxury brands will trigger some panic buying after the announcement of the annual price increase. Insiders pointed out that the Hongkong Harbour City Chanel flagship store can go around several rounds on the eve of every price rise, and the overseas purchasing business will also increase.

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< p > according to the relevant person in charge, after learning about Chanel's price increase in April 12th, the company launched Chanel store, and in only two days, many of them sold out.

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