The Key Points Of The Promotion Of Gift Items

< p > 1, and the advertising information is released accurately.

Before the implementation of promotional gifts, the work of advertising is a top priority. If the promotional activities of gift items are compared to a war, then the advertising campaign to save the rainy day is the pioneer force of "setting the mountain and opening the road, and crossing the bridge".

The planning of advertising must comply with the corresponding characteristics of the geographical distribution, population distribution, buying habits, place of purchase, interest preference and other related elements of the target of promotion.

Let's have a clear view of the distribution of promotional sites, methods, gifts and other information.

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< p > 2, fascinating, highlighting the unique selling point of < a href= "//www.sjfzxm.com/news/index_c.asp" > Gifts < /a >.

What is the purpose of giving gifts? Of course, it is to attract consumers through gifts to buy products from enterprises or shops.

So here's a question for us. What do you do to attract customers? So we have to give the gift a loud name, which is loud and loud, and most importantly, it has to be linked to the unique selling point of the product.

If you want to get a good name for your gift, we must first find out what the target consumer groups like. What are they sensitive to? What are the recent hot spots that make them concerned or excited? And then combine these elements with the core interests of the product itself.

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< p > 3, < a href= "//www.sjfzxm.com/news/index_c.asp" > rational < /a > first, highlighting the value of promotional gifts.

We can clearly know that the benefits provided by consumers themselves are no longer the only temptation to attract consumers to come to patronage and shop purchase through gifts.

In the "vast market" of the market, consumers of similar products with similar specifications, efficacy and quality are crowded together, and consumers have great choice.

At this point, it is very necessary to highlight the value of your gift.

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< p > 4, < a href= "//www.sjfzxm.com/news/index_c.asp" > emotion < /a > help, appropriately hype the value of the gift.

Perhaps you would say, suppose our gifts are cheaper or ordinary? Actually, as we have mentioned before, the value of the gifts will not be too large in the promotion of consumer goods, so it depends on how you promote the publicity.

Hype value is different from exaggerated value.

Exaggerating value is a straightforward way to tell you how much the gift is worth, too much exaggeration and unbelief.

And the proper hype of gift value needs to be hyped up from the use benefit and emotional interest of the gift.

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< p > 5, strengthen the concept, gifts are the embodiment of added value.

In the promotion of gifts, some enterprises often turn the concept upside down, or the concept is not fully understood.

They often say so in terms of publicity: as long as you buy many valuable products, what kind of gifts can you get?

This often gives consumers a kind of value that he pays, including the concept of the value of the gift.

Suppose we change the caliber to publicize it? For example, "the price of our promotion is very favorable in similar products. You can get a real discount on the product you buy today, and in order to thank you for your patronage, we will also give you a complimentary x *".

Which kind of caliber is the best way to impress consumers?

Because he stressed the "free" two words, in the sense, the front caliber of the "buy to deliver" into the latter "not only to buy tangible benefits, but also a gift to send."

We can see that the original meaning of the two before and after is almost the same, but the effect is quite different.

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< p > 6, relying on external strength to rely on external experience.

In the promotional activities of gift products, it is not enough to rely on the sales executive, Wang Po, to sell herself, and to publicize how good and valuable the gifts are.

At this time, some enterprises often use the product spokesperson or the temporary host of the host and so on to propagate in the public.

Facts have proved that this method has a better effect. Although in some ways, this cost is much more than that of general publicity, its impact is also great, especially for large-scale gift promotion.

Moreover, the gifts advertised in this way have a long life cycle.

It is useless to produce a gift after finishing an activity.

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< p > 7, centrally placed, focusing on the display and display of gifts.

The emphasis on the relevance of gifts and products is not only through the way of live programs and games, but also an effective way to display gifts.

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