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Akimizu Ito: Product Is King'S Traffic Bonus Is Disappearing.

2014/5/16 9:03:00 108

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May 15th news, a few days ago, the reporter joined Yao Wei, Yao Wei, director of the business operation of the company, said that the current "a target=" _blank "href=" //www.sjfzxm.com/ "clothing < /a > the electricity industry in the PC terminal trend has been set, but the advantage of the electricity supplier channel is closer to consumers, information pmission faster, more interactive, and consumer behavior data more pparent.

Therefore, the brand electric business wants to break through again, first of all, we must make breakthroughs in the product side.

it is understood that < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > the main business channel of the business is Tmall and vip.com, while the Akimizu Ito brand is expanding the sales channels of the two platforms, it also hopes to make more breakthroughs in Jingdong, QQ online shopping, Dangdang and No. 1 store.

This year, Akimizu Ito's business channel is mainly based on inventory under the cleaning line, and the sales volume of Tmall and vip.com will occupy about 80% share.

for some new changes in the electricity supplier industry, Yao Wei said that the electricity supplier is now increasingly returning to the essence of the channel.

In the past, the electricity supplier made money by demographic dividend. Anyone who had a novel concept and who had a new marketing method could make profits.

But now that demographic dividend has disappeared, the situation of the apparel industry on the PC side has been fixed. If we want to make breakthroughs again, we must first make breakthroughs in the product side.

the difference between the electricity supplier and the traditional channel is closer to the consumers, and the information and mechanism are more pparent.

It disseminates the visibility of products in a short time, just like millet.

But ultimately the product is on the hands of consumers, so now it is still the product, the product is king.

If there is no good product support, blindly playing gimmick, marketing effect has been very small.

in addition, the online shopping behavior led by Taobao has been selling as a selling point in the last ten years as a result of discount sales. Most of the shopping minds of the online shoppers are still at the core of "discount, parity" and other key words. So for offline new products and online special contributions, it is still difficult to get the same selling price and sales volume online.

Because the behavior of online shopping is still concentrated on young people, I hope that as time goes by, when most Chinese people buy things online as a normal life or lifestyle, the purchasing power of the whole online shopping population will greatly increase. It is very likely that the online shopping environment can be consistent with the online shopping environment.

in the current market environment, the cost of new brands is higher than that of 2008.

Unless they have very good products and sufficient funds to support them.

it is understood that there is no celebrity spokesperson at the moment, and the former spokesperson is Korean star Song Hye Kyo.

At present, the promotion cost of "a href=" //www.sjfzxm.com/ "> e-commerce < /a > is little, and the most expensive part is the advertising cost of the platform.

at present, the autumn Shui Yi brand has also made an attempt in mobile terminals and O2O. The mobile terminal is mainly based on Taobao mobile, and uses micro tools to improve sales of mobile terminals.

for O2O, Akimizu Ito is currently working with WeChat's Micro shopping projects, opening the first women's clothing brand in Zhejiang based on the WeChat platform's O2O mode of exploration. At present, all Hangzhou's self owned shops have used the micro shopping platform to carry out the sale work of O2O, which was purchased on the 18-20 day of April.