Interview With Lu Yi, General Manager Of Jinbao Hui Shopping Center

< p > < strong > introducing a href= "//www.sjfzxm.com/news/index_c.asp" > custom brand < /a > /strong > /p >

< p > last year, the growth of a href= "//www.sjfzxm.com/news/index_c.asp" > luxury goods < /a > in China has reached a new low of 3% over the past few years. The luxury brands have slowed down the pace of opening stores in China, which is a big challenge to the merchants who are preparing for the two phase of Jinbao remittance.

For slowing stores, Lu Yi believes that "opening stores" is only one way for consumers to understand brands. After experiencing the global luxury brands' landing on the Chinese market, the purchase of luxury goods by Chinese consumers has gradually become rational, and a customized brand and a unique shopping environment will become the core competition of the next high-end consumption.

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< p > the layout of brand matching and format reflects the soul of a shopping mall. Apart from introducing well-known brands such as Burberry, jinbahui also introduces the leading brands in the world, showing the accuracy of its positioning.

According to Lu Yi, the two phase of the Jinbao shopping mall, which is about to open this year, is 20 thousand square meters in the two phase, which will be unified on the basis of the first phase, upgrade the brand, upgrade the services of Jinbao, improve the format and increase the service content, and extend the standard of Jinbao's small, refined, refined and beautiful location.

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< p > < strong > breakthrough > a href= "//www.sjfzxm.com/news/index_c.asp" > traditional purchase < /a > material boundary < /strong > /p >

< p > in the face of declining retail sales this year, Jinbao shopping mall, which is dominated by high-end consumption, is still optimistic about the prospect of luxury goods in China.

Lu said, "shopping malls are not only limited to the single demand of shopping, but can truly provide a unique all-round experience."

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< p > facing the impact of the electricity supplier, Lu Yi believes that "choosing the electricity supplier is a trading activity. This is just a part of the shopping center's providing service. The real high-end shopping center brings customers the service, the pmission of the brand concept, so that customers can choose the luxury that is suitable for them, which are far less than those of the electricity supplier".

Compared with the scale of the electricity supplier and the assimilation of products, the high-end customized brand of Jinbao Hui shopping center can provide consumers with unique goods and differentiated services.

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In addition to introducing many international first-line brands to enter the flagship store, P also focuses on promoting and introducing Custom Brands into China, so that the introduction of each brand can well reflect the management mode and creative thinking of operation managers.

In addition, mining the traditional meaning of customization concept, passing the cultural essence behind the brand will bring different shopping feelings to the shopping malls, let consumers feel the enjoyment outside the business and the integration of cultural art and fashion luxury. It is Jin Bao's unique shopping experience.

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< p > < strong > cultivating regional combination hotspots < /strong > < /p >

< p > relying on Jinbao Street and Fuhua group, as an important part of Jinbao Street "pure high-end consumption circle", Jinbao Hui shopping center started from Jinbao Street road to the present. Under the clear positioning goal of the international high-end business street, there has been a positive interaction between different formats, different projects and different entry enterprises, and a great marginal effect has been derived, and gradually formed the "Beijing pure high-end consumption circle".

At the same time, jinbahui shopping center also makes use of the strength of the parent company to continuously improve the value-added services of the shopping mall.

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< p > it is understood that Hongkong Fuhua International Group has many formats such as Changan club and Regent Hotel.

Lu Yi said that the group's position is all positioned in the high-end, service and customer group. In order to achieve win-win results, the group is now integrating its membership resources.

In the future, members of Fuhua International Group will be able to enjoy a unique membership service under the group's many formats.

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