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Express Giants Compete For Market Segmentation

2014/8/12 13:12:00 40

Express DeliveryMarket SegmentationLogistics

DHL, a world-renowned postal logistics group, signed a contract with China Super League to become an official partner of China Super League. Yesterday, Lin Jingguan, chief executive of DHL express, told reporters that DHL is still focusing on the international express business in the Chinese market, as well as competing for health care, electronics and other niche markets.


   And Shun Feng Management has been in touch.


At the same time, including SF, China Courier Services Company DHL executives believe that the domestic express companies have a high threshold for international development, and do not rule out the possibility of developing overseas markets with domestic express companies. It is understood that DHL has approached SF management and expressed willingness to cooperate with SF in international business.


Two years ago, DHL pointed out that it would focus on China's international express business, and would not care about the domestic express business. Yesterday, Xu Kewei, chief executive officer of DHL Express Asia Pacific, said that the strategy of DHL in Chinese market has not changed. It still focuses on the international express business, and develops business in China and more than 200 countries around the world.


The analysis indicates that the domestic express market is still bogged down in the quagmire of price war. market environment It is difficult for international express companies to adapt to the complex and low profit margins.


DHL has not "abandoned" the domestic market, competing for international express business on the one hand, and attracting business customers on the other. The company said that the supply chain department will cooperate with domestic enterprises, and will further deepen cooperation with Sinotrans in the future.


It is understood that international express companies including FedEx and ups are also expanding the market segments of health care, electronic products and so on. DHL also said yesterday that the company will continue to invest and operate the above market segments.


   Domestic express companies have a very high international threshold.


Yesterday, DHL executives said that many domestic express companies did not exclude any possibility of cooperation. However, domestic express companies need to spend more investment and energy in international courier business.


At present, Shun Feng is leading in the pace of overseas expansion, and the DHL also revealed, "we had been in contact with the management of SF, and we would be happy to cooperate if the two had the opportunity to cooperate on the international express service."


But Xu Kewei pointed out that the domestic express company has a very high international threshold and must participate in the international express business with local experience, operation team and perfect infrastructure and network coverage.

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