British Fashion Brand Topshop Will Enter The Chinese Online Market

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< p > the brand of "Topshop" and "miss Searl Selfridge" (Sir Miss Green) of British businessman Philip Green Green will march into China in a big way.

According to an agreement, they will appear on the fashion retailing website "Shang pin Wang" in China next month.

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< p > Sir Philip has long had the ambition to penetrate Topshop into the Chinese market and has opened two stores in Hongkong.

The retail billionaire said: "as we continue to push our global expansion, this will be a step forward, taking advantage of the power of China's network coverage to face one of the most exciting consumer market sales in the world."

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The agreement reached by P and Chinese online retailer Shang pin Wan is the second time that Sir Philip has entered the new market with the help of online retailing this year.

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In May, he bought the shares of MySale 25% of the Australian fashion sales website and entered into a commodity sales agreement with MySale to supply him with the surplus fashion and household goods inventory of his physical retail empire.

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Zhao Shicheng Zhao, chief executive of P, said: "in the past two years, we have been building the most fashionable online customer database in China." online "means that we always grasp the pulse of consumer demand." David "

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< p > "the new generation of fashion consumers in China is more than 20 to more than 30 years old. They are bidding farewell to the big brands and seeking to advance in fashion, and hope to express their individuality through blending, matching various styles and brands."

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< p > Shang Ping net says that China's "post-80s" and "post-90s" may spend up to 30% of their time online or mobile phones each day.

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