The Opening Ceremony Of The Twenty-Third Moscow International Fashion Expo Is Attracting Attention From Chinese Brands.

From September 3rd to 6th, the twenty-third Moscow International Costume

(CPM) successfully held at the central exhibition centre in Moscow.

As the largest professional clothing exhibition in the Russian Federation and Eastern Europe,

It attracted more than 960 enterprises from 35 countries, displaying over 1400 brand new spring and summer fashions in 2015.

The exhibition is divided into four parts: Premium, Body&Beach, Kids and Fashion&Denim. It covers men's clothing, women's wear, children's wear, sweater, casual wear, fur products, evening wear, underwear, swimsuit and so on, attracting many buyers to visit and discuss.

During the exhibition, various symposiums, seminars, exhibitions of various kinds of commodities and new fashion shows were held.

Over the years, the Moscow International Garment Fair has attracted more and more Russian and foreign excellent enterprises to participate in the exhibition, and has gained a good reputation in the clothing industry.

Among many exhibitors, the booth of Chinese enterprises is particularly noticeable.

In a conversation with Russian businessmen, reporters learned that the recognition of Chinese independent brand clothing in Russia increased year by year, and Chinese clothing suited to Russian consumers' shape and preferences is constantly gaining market favor by its price and quality advantages.

Wang Xiaoyan, the head of China's Dong Shang clothing company, the twelfth time exhibitors, told reporters that compared with other manufacturers, the biggest advantage of Chinese enterprises is the formation of a complete industrial chain of clothing design, production, pportation and accessories procurement, which is difficult for other countries.

It is understood that with the advantage of the industrial chain, Dong Shang clothing has opened more than 100 stores in Russia.

In January 2014, the company was the most famous chain in Russia.

MEGA became a strategic partner and began to enter the major shopping malls of MEGA with its own flagship flagship store.