The 4 Entry Has Become A New Weight For Shopping.

Maybe you can't imagine how a mobile phone APP, a WeChat account, or even an Internet of things sensing technology can contribute to the ultimate commercial consumption of consumers, but this phenomenon has really happened every day around us.

The Internet is already an effective channel for business to contact, communicate with, and even facilitate pactions between 85 and post-90s consumers, and whether business can find a breakthrough in sales and establish multiple entry is the key.

DTZ, director of China commercial real estate department, Zhen Shiqi, said: "the so-called" entrance "is the most common or common choice when people conduct Internet behavior, and its layout is influenced by users' needs, Internet habits and behavior patterns, and also affects users' buying behavior.

For business, entry is a key factor to integrate consumer groups, achieve interoperability and interaction, and expand consumption channels.

More importantly, who has access, who will grasp the massive data related to customers, and lay the foundation for using big data to analyze consumer behavior and implement precision marketing.

It seems that whoever wants to win more room for development in business competition must establish the most influential internet portal.

The layout of the entrance to commerce will surely accelerate.

So, where is the entrance? How to establish the linkage relationship between the entry and the business and consumers? The following 4 are the entrance which the business takes seriously and works hard to create.

1. physical store entrance

In traditional commerce, there are numerous physical shops that are the most effective entries. There are hundreds of items in a single store that can be contacted, felt and tried for consumers in a short time. However, it is often neglected by people and become an idle entrance.

Recently, Ali group has invested Yintai business group to build Yintai mall as the best scenario for consumers to experience products and services.

When consumers choose goods in the mall, they can get a certain discount by scanning two-dimensional code, barcode and other online direct purchases, so as to achieve a new O2O mode of Commerce.

2. internal push entrance

When consumers are inside the property and use the free internet facilities provided by the property, such as the wireless network, the technology can record or even analyze the shopping trajectories of customers while they are using the Internet freely, so as to push customers' business information to their needs.

Wanda Plaza provides such services for every consumer. Consumers can enjoy free WiFi only if they sign up for registration, which is effective within 24 hours, and can accommodate thousands of people at the same time.

In the future, household appliances such as air conditioners, washing machines, water heaters, refrigerators, lighting and even curtain switches can be networked, so as to truly realize "smart home".

Once consumers purchase related products from shopping centers or shopping malls, they can become carriers of various types of commercial information, and at the same time obtain consumer life data through sensing technology, which can be used to analyze consumer behavior and provide better services.

For example, MeiLing electric released a new generation of smart refrigerator "Kai guest", relying on image recognition, cloud computing and cooperation with third parties and other technologies and models, around the consumer family food management to try the Internet.

By acquiring these effective data, businesses can voluntarily push consumers' information to meet their needs.

Television, computers, tablets, cell phones, smart watches and so on are building a new era of multi screen interaction. No matter which screen the consumers switch to, they can search, compare, survey, browse and shop at any time and anywhere through social networking, mobile platforms, and so on, so as to achieve a seamless shopping experience across the screen.

Moreover, when business completes the layout of multi screen entry, it can also carry out accurate analysis of online data.

The APP of the new City Plaza is a good example.

Consumers can download and use them through mobile phones, tablets, etc. it not only provides electronic coupons, but also can access the information of nearly 20 restaurants, including telephone, cuisine, business hours and final time, and so on. It can instantly get the number of the electronic waiting list in designated restaurants. When it is on the way to shopping malls or during shopping in shopping malls, APP remote control can also be notified when the latest 5 waiting numbers are received. It reminds them to set aside enough time to go to the restaurant to take seats.