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China's cross-border e-commerce trade with Russia has been developing rapidly in the past few months.

A survey conducted by East-West Digital News shows that China's important market occupies about half of the total sales share of the Russian International E-commerce retailers. In 2013, the trade scale of the two sides had reached $1 billion 500 million.

With the growing demand for Russian goods, the share of Chinese goods in Russian overseas online shopping is still growing significantly.

Faced with this phenomenon, Adrian Henny, a representative of the East and West digital News Corp, explained that, first of all, the depreciation of the ruble made the price of Western goods unbearable. Adrian Henny,

Chinese goods are also more expensive, but generally they are much cheaper than the West.

Taking into account Russia's current economic stagnation, price factors are particularly important for Russian consumers' shopping choices.

Secondly, experts from the East and West digital News Corp believe that the geopolitical situation in Ukraine is becoming increasingly tense, which further causes Russian domestic buyers to turn their attention to the Chinese market.

Third, Chinese enterprises and governments are also making great efforts to promote the rapid development of bilateral trade between China and Russia.

  

Worth

It is mentioned that at present, China's major companies are accelerating expansion, especially the Alibaba, the most leading network trading platform in China, which is planning to open offices in Russia.

In the early July of this year, under the backdrop of poor localization of Russian websites, global express (Alibaba subsidiary) sent about 120 thousand packages to Russian consumers every day, which made Yandex.Money a new payment method.

Yandex.Money is about to become

Russia

The third universal means of payment, the two other ways that GSM users can use are Visa-QIWI wallet and virtual network currency.

In an initiative implemented in May, the Chinese team also launched AI Tao, a social networking project dedicated to providing services to Russian online shoppers.

The website has the functions of Pinterest and Instagram social networking sites. Users can publish their own shopping experience, share shopping skills, and even increase product information.

AI Tao has set up a "very low profile goal" for itself, that is, by the end of this year, it will achieve 1 million visits per day.

  

Ali

Baba website is not the only active Chinese electronic shopping platform in the Russian market.

For example, LightInTheBox.com is a low cost general merchandise retail website that provides products for many markets including Russia.

DealeXtreme.com is an e-commerce platform based in Hongkong, which sells low-cost electronic products, digital accessories and other kinds of clothing, and serves the Russian market as well.

Osell is a major cross-border sales platform in China, DinoDirect.com, a subsidiary of B2B e-commerce. It entered the Russian market 1 years ago and is committed to establishing links between small and medium businesses and thousands of Chinese manufacturers.

The company has established a representative office and a subsidiary in Russia. It is said that it has achieved billions of dollars in sales in the Russian market.

Overall, Russia's overseas shopping market is creating new records.

Data from the East and West digital news show that in just 1 years, the total value of goods purchased by Russian users from foreign websites reached US $3 billion, and sales in 2013 increased by 75% over the same period last year.

But in terms of product quality and delivery time, there are still some problems in the overseas shopping market, which need to be resolved actively.


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