Fast Fashion Comes To China To Open Up Market

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Xiaobian network to introduce to you is the British fast fashion into China, first touches the net with the electricity supplier cooperation opens the physical store again.

When H&M, ZARA, and jackets quickly set up shop in China, the fast fashion brand in Britain chose another way to enter China: opening online stores with e-commerce providers.

A few days ago, TOPSHOP entered the Shang pin network, and NEW LOOK will soon enter Tmall.

Malone, director of the retail industry of the British investment and Trade Department of the British Embassy in China, told reporters in the south that the British government has launched an export electricity supplier plan, which will promote more British brands to enter China through the e-commerce platform.

When H&M, ZARA, and jackets quickly set up shop in China, the fast fashion brand in Britain chose another way to enter China: opening online stores with e-commerce providers.

In September 26th, TOPSHOP entered the Shang pin network, and NEW LOOK will soon enter Tmall.

Malone, director of the retail industry of the British investment and Trade Department of the British Embassy in China, told reporters in the south that the British government has launched an export electricity supplier plan, which will promote more British brands to enter China through the e-commerce platform.

Optimistic about big business data

At the Sino British Trade Forum held in Guangzhou not long ago, Malone, director of the retail industry of the British investment and Trade Department of the British Embassy in China, disclosed the plan of TOPSHOP and NEW LOOK to enter the Chinese market.

It is understood that as the world's high street fashion founder TOPSHOP, there are 300 branches in the UK, and there are more than 500 branches in 37 countries.

New LooK is one of the British fashion retail giants, and currently has more than 500 chain stores in the UK.

The two brands entered China and chose the channel of e-commerce.

According to Malone, T O PSH O P was officially launched on the Shang pin online before the national day. It invited more than 100 brands to enter the Chinese market.

Subsequently, NEW LOOK will be admitted to Tmall.

Before that, British retail brands had already worked with domestic electricity suppliers, such as Marsha, and opened stores in Tmall and Jingdong.

Malone said that the British brand chose the electricity supplier to enter China, and they took a fancy to their "big data".

"Through the click rate, businesses can collect a lot of useful user information, such as buyers, Guangzhou or Changsha? Which area is the most popular? What is the purchasing power?" Malone said, through the collection and analysis of big data, you can know the source of the main customers, so as to decide the location of the physical stores, such as the largest purchase in Guangzhou, then set up shop in Guangzhou.

English/Chinese

Liu Huiming, President of the association of China, also said that British investors share a common feature: they are very cautious when they enter China.

"They have to go through a series of market research and analysis before they can shop in large areas.

They feel that they have learned a certain degree of the market and will go down. "

British retail enterprises will increase cooperation with Chinese e-commerce providers

According to Malone, the British government is carrying out the policy of electric export.

"There are 20 companies in the UK who have not yet entered China. We hope to bring British companies into China through the platform of e-commerce."

He said that China is Britain's largest overseas market, and the British government is optimistic about this huge market.

"We have maintained cooperation with many Chinese electricity suppliers.

Such as Tmall, Xiu Xiu net, vip.com, Shang pin, Jingdong and so on.

Liu Huiming said that the electricity market in the UK is the largest in terms of per capita consumption, and the British fully perceive the potential of the market and know how to operate.

In addition, the large scale, well developed electricity supplier in China is also optimistic about its existing resources.

According to Malone, a successful British e-commerce platform has their own websites in China, but they also choose to cooperate with Tmall.

"This is because Tmall has a huge market share in China.

In order to succeed in the Chinese market, the British electricity supplier must choose this way to enter China.

FINOLALEW IS, director of business development in Asia, said: "the Chinese market is more complex. We can work with Tmall to make use of its original infrastructure framework, and many of our food sales are done in Tmall."

Chu Lu

Huang Wenjie, the chairman of the board of directors, believes that the way in which British retail brands choose to first touch the net and re open the physical store is actually making use of big data to do market research, which is theoretically feasible, but the effect remains to be tested in practice.

He said, on the one hand, the consumer group of online stores is not equal to the consumer groups of the whole society, so the survey results may not be accurate.

On the other hand, the choice of the electronic business platform depends on whether it matches the positioning of its products. If we make the wrong choice, we can not get the correct market feedback.