How To Solve Channel Problems In Women'S Clothing Marketing

The northerners called "cats have cat roads, rats have rat roads", and clothing marketing channels also have their own development characteristics.

Only when we first understand what marketing channels are, can we solve the problem of clothing marketing channels.

Marketing channels include all the enterprises and individuals in the process of production and marketing, such as resource providers, product manufacturers, middle traders (agents wholesalers), commercial assistants (such as logistics and pportation enterprises, public relations media and advertising, real estate warehouse holders, financial insurance providers, market research institutes, etc.) and the last product circulation link that is not shown in the picture - consumers or users.

As a commodity oriented to cross regional operation, clothing management is also one of the core competitiveness of garment enterprises.

To sum up, the main terminal components of clothing marketing channels can be divided into: 1, sub branches or agents; 2, franchised stores or franchisees; 3, the counter area of shopping malls.

three classes of initials

Role and performance of institutions

Each branch or agent plays a role in the logistics center, promotion center and management center of the region. Franchised stores or franchisees play a role of directly facing consumers, maintaining brand image and buying consumers conveniently as franchising; and the marketing mode of shopping malls is more reflected in enhancing brand awareness, expanding brand influence and giving psychological hints to customers during the two consumption.

along with

With the change of consumer market and the change of consumer market, the three types of marketing organizations have also given new meanings in the process of operation.

Branch marketing offices of branch offices or representative offices have existed for a long time as the main body of garment marketing channels.

The operation mode of the apparel industry under the branch system is actually a one-stop operation driven by supply and marketing, which is very easy to cause the false appearance of sales. In fact, it only carries on the pfer of product inventory, and does not form effective sales. While expanding the market, it also causes the business difficulties such as overstaffing, floating staff and increasing management difficulty.