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Hard Power And Soft Power In The Workplace

2014/10/21 17:13:00 4

WorkplaceHard PowerSoft Power

With the intensification of competition among enterprises, management innovation and technological innovation have become an important strategy for the sustainable development of enterprises. "Talent" is the first element of the important strategy of success. When recruiting, many companies not only require candidates to be professional counterparts, but also have the ability to think, measure, bear hardships and stand hard work, and have the ability to think and solve problems.

In today's times, the competitiveness of modern people in the workplace includes not only hard strength (qualifications, qualifications, professional skills, office automation, foreign language skills), but also "soft power" (attitude, experience, personal connections, personal image and intelligence).

The reason why many people with a proud academic background fail to succeed is not a hardware problem, but a software problem.

They believe that they are too excellent, or prefer to fight alone, lack of teamwork spirit, or unwilling to give their initiative, without dedication; or hope that the working environment is good, lack of hard-working spirit, or retreat in frustration, lack of ambition!

The professional skills in hard strength can be mastered through a certain period of time. However, the flexibility of "soft power" is very large, and it can not be learned overnight. Moreover, it is difficult to change the character of a person, so we must use "heart" to do "self discipline".

Then what is "hard power"? What is "soft power"?

Educational background

Nowadays, education is more important than ever before. Whether entering foreign enterprises, state-owned enterprises, private enterprises or civil servants, the entry threshold is undergraduate education.

If your first degree is not strong enough and you don't want to be a boss yourself, you need to improve your education.

For example, a master's degree program in China should be used to remove the previous soft education with the highest academic qualifications.

In particular, there are many channels to raise academic qualifications in China. All kinds of on-the-job master classes, MBA and EMBA classes can get a master's degree in a popular school in a good school.

  

Qualification

At present, many professions in China are gradually turning to "vocational qualification certificates", such as human resource management, computer management, logistics management, import and export management, secretarial, public relations and so on.

With the influx of multinationals into China, many international qualifications are also very popular, such as international trainers, international certified public accountants, international financial analysts, international internal auditors, etc.

If your academic qualifications are somewhat poor, you may strive to get an international "qualification certificate" to make up for the lack of academic qualifications.

  

Professional skills

Professional training during school is only a stepping stone to your entry into the workplace.

What you need today is the "T" talent. If you have many skills, you will be able to maintain your leading position in the workplace.

With the rapid development of science and technology today, the hot profession may be declining tomorrow.

If you can't keep up with the latest developments in the industry, you may not be in danger of losing your job for 8 or 10 years.

Therefore, at different stages of career, it is necessary to maintain the flexibility of professional skills.

Office automation application ability

The use of office automation software, such as PowerPoint, Excel, Outlook and Word in OA system, is almost universally one of the essential skills required by employers.

Many enterprises have clearly stated in the recruitment guidelines that skilled computer users are preferred.

The ability to use search engines skillfully is a new standard for measuring illiteracy.

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