Italian Fashion Fashion Brand Group To Seek "Marriage" To Pform The Famous Brand City

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The company was founded in Daegu, Korea, and its products are mainly sold in Korean stores such as Lotte and Hyundai. In recent years, we have brought the products with good sales in Korea to the Chinese market. This time we are in Jimo, we will look for suitable production plants.

Cui Zhuyong said his father, Cui Fuhao, is a famous designer in South Korea. His brand has annual sales of about 10000000000 won. Before that, China's processing plant has always chosen to be in Suzhou. This time we put our vision in Qingdao, which is closer to Korea.

In October 21st, at the 2014 month of China (Jimo) international fashion season, the four famous clothing brands CHOIBOKO, WHY JAY, WHEE BI and BYUNGMUN SEO came to Jimo to carry out creative demonstration and exhibition, and to cooperate with Chinese and Korean brand partners to create opportunities for the international marriage of Jimo clothing brand.

Wang Miao, vice president and Designer Association of Shandong garment industry association, believes that Jimo is the most industrial concentration area of Shandong knitting industry. It is not only large in scale but also in leading enterprises.

Brand cooperation provides the foundation.

Italian Korean brand group "marriage"

According to the relevant person in charge of the Jimo Bureau of industry and commerce, the brand theme Month activities revolve around the two sides of the smile curve, strengthen the "brand" link, introduce the clothing brand "fashion capital" - the high-quality clothing brand resources of Italy and South Korea, and carry out a series of splendid and varied brand activities, including the Korean fashion brand exhibition, the Korean group's visit to the enterprise, brand building workshop and entrepreneur salon, small and micro enterprise guidance camp, China and South Korea.

It is the signing ceremony of the brand negotiation alliance, the Korean fashion brand press conference and so on.

Among them, the South Korean brand resources team visits the garment enterprises, and will conduct in-depth negotiations and exchanges on the basis of invigorating the production base, cultivating professional talents, creating employment opportunities, strengthening international cooperation, implementing international marketing strategies, and strengthening publicity activities at home and abroad.

The conference will gather Korean advanced ideas to provide brand building guidance for local clothing brands in Jimo, hatch more and more new brand names, and grow and win in the right mode in mutual learning and assistance.

In addition to Korean brands, Italy brand is also an active member of Jimo market in recent years. Shandong garment industry association and China (Jimo) garment brand incubator center will join hands with Italy Fashion Association to build a strategic platform for in-depth design cooperation and talent exchange with Jimo local clothing brand in Jimo.

Regular arrangements will be made for Chinese designers and designers to enter the Sino Italian brand, and will also actively promote long-term cooperation between Italian designers and the Chinese side, so that both Chinese and Italian fashion designers can feel the international fashion atmosphere, learn from each other's brand operation mode and design concept, experience exquisite details of the industry, and quickly integrate with the international famous fashion companies and enterprises, thus promoting the rapid development and mutual improvement of the fashion between China and Italy.

Transformation to famous knitting brand cities

Jimo is a famous knitting city in China and a state-level export textile and clothing quality and safety demonstration area. It has more than 2800 textile and garment enterprises, of which 230 are over 230, and 220 thousand are employed. The output value and tax revenue account for 1/3 of Jimo's total, which is the leading industry in Jimo.

Although the processing and manufacturing capacity of Jimo textile and garment enterprises enjoys a high reputation in the whole country, there is still a certain gap in the brand influence of the enterprises with the advanced areas. There is a lack of creative design and marketing channels, the lack of brand operation capacity and inadequate channel construction, and the pace of pformation and upgrading is not fast enough.

In view of this situation and focusing on the pformation and upgrading of traditional industries, Jimo has driven the textile and garment industry to achieve 100 billion industrial goals as soon as possible through connotative growth and brand development in recent years.

Since 2012, a series of measures, such as organizing fashion season activities and constructing brand incubation centers, have been adopted to pplant foreign resources, local enterprises' brand operation demonstration and guidance, e-commerce guidance incubation through local enterprises' clothing design, and guide enterprises to innovate their business models, give rise to existing advantages, enhance local brand creativity, promote industrial chain integration, realize the pformation of "China's famous knitting city" to "China's famous knitting brand city", and maintain the leading position in the national industrial cluster.

Jimo has successively won the honorary title of "China's famous knitting city", "national textile model industrial cluster" and "national export textile and clothing quality and safety demonstration zone".