Functional Fabric Innovation Must Be "Pragmatic"

At present, there are some chaos in the fabric innovation. If we want to bring the fabric innovation onto the right track, we need to prioritize.

First, we should laugh at it and pay more attention to it. In recent years, with the enhancement of consumer health care awareness, many garment enterprises and individuals have targeted innovative Chinese medicine in the field of health care fabrics. It is understood that in the past three years, Nantong silk Township silk Co., Ltd., Yuexi County beautiful silk household textile products Co., Ltd., Langzhong Shou Chang silk products Co., Ltd. respectively announced the invention of a Chinese herbal medicine health function silk quilt, and have won the national patent. And coincidentally, three enterprises have used the same promotional vocabulary of "improving human immunity" and "effectively changing sleep" for the publicity of silk quilts. So we can get together and innovate.

How to make fabric innovation become orderly? Now the industry's general view is that innovation must be oriented to market demand and directed innovation. Fabric innovation is of great significance, and can even promote the innovation of the whole industry chain. However, it is very important to segment the market in the fabric innovation. For example, in the functional clothing and high-end clothing market, it is feasible to adopt targeted fabric innovation to promote the innovation of the apparel industry chain, while the middle and low end market has invested too much in fabric innovation, but it is not worth the candle. Because the primary demand of consumers in the low-end clothing market is not on fabrics, they even pay little attention to the harm of the material.

Avoid blindly heating up a concept, get together and improve the pertinence of fabric innovation, for the vast number of enterprises, it is worth reflecting. Which is important in terms of gimmicks and actual interests?

The two is slow promotion and urgent quality. In the field of textile fabric innovation, the functional fabrics of "anti" generation can emerge in an endless stream. From the waterproof and anti UV clothing related to daily life, to the radiation protection clothing, antistatic clothing and dust-proof clothes specially designed for special people, many consumers are dazzled by the numerous choices. However, there are a lot of new fabrics in these markets, but there are a lot of hidden dangers or false publicity.

In recent years, the market is quite popular. Anti UV clothing For example, the Beijing industrial and commercial bureau announced the one or two quarter of this year's supervision and spot check on children's clothing in Beijing's circulation field. The spot checks mainly include identification, fiber content, color fastness, pH value, formaldehyde, banned azo dyes, odor and other indicators. The detection found that 37 enterprises produced 37 kinds of substandard goods, and the main problems were color fastness, fiber content and identification.

Coincidentally, in the near future, Jiangsu The Provincial Quality Supervision Bureau announced the results of spot checks on infant clothing and radiation protection clothing for pregnant women. The results showed that there were varying degrees of problems in terms of safety and environmental protection. The spot test found that the shielding effectiveness of the 15 products was not up to the relevant national standards, accounting for 30% of the sample.

According to the analysis of relevant experts: at present Functional fabrics The main problem existing in the domain is that the function is not up to standard, and there is a certain gap between the actual effect of the product and the propaganda effect. Take radiation protection fabric as an example. The unqualified products are mainly concentrated on fabrics with metal fibers, and the shielding effectiveness of a certain low-frequency segment is not up to standard.

Publicity and promotion naturally play an important role in product sales, but if all the promotion is not based on the best technology and technology content of the product itself, it will become a castle in the air.