2014 China Clothing Forum - Cross Border Channel Innovation And Industry Combination

2014 China

The forum was held at 2 p.m. on October 23rd at the Ningbo International Convention and Exhibition Centre.

Chen Guoqiang, vice president of the China clothing association and director of the Institute of industrial economics, chaired the forum. Yang Dayun, President of the international brand investment management group, served as the guest speaker.

Discussion direction

With the acceleration of economic globalization, the change of people's lifestyles and consumption patterns, various innovative and inspiring new retail formats have sprouted, and Chinese brand construction has entered a new stage.

While China's garment industry is creating the terminal competitive advantage rapidly, how to speed up the channel innovation and industrial integration to highlight the vitality of the brand has become an important issue.

It takes a long time to create a brand with international influence. It needs not only the whole international and domestic environment, but also the objective factors such as core competitiveness, brand spirit, high-end design talents and professional management system. This paper discusses the phenomenon of "cross boundary" in the current hot debate, maximizes the factors of industrial association and interpenetrates and integrates, bringing innovation, cultural sense, three-dimensional sense, deep sense and new vitality to the future Chinese garment industry.

In recent years, garment enterprises have sought new profit growth points in a diversified way. They seem to have accumulated more wealth in a shorter time, and the whole enterprise has also gained rapid development.

In view of this, the clothing industry chooses "crossover", aiming at promoting the development of the big fashion industry in an all-round way, and achieving the same industry cooperation with its brand culture, service and ideas.

Making the input of clothing brand to achieve the maximum benefit of marketing is the thinking point for future businessmen to cross the boundary.

Lecture theme

The future development of China's fashion industry

First, the current situation of China's fashion industry.

Chinese fashion

The glorious period did not really come. From the 80s reform and opening up to 2014, China's entire fashion industry basically completed the accumulation of capital in the first round of development. However, after the accumulation and completion of the enterprise, the new economic situation such as the Internet represented, we need to think: in the future development process, how to keep pace with the social development in the second climax of China's economy.

Second, enterprises need from products to brands, and then to the progress of value.

China's fashion industry has gone through the Western 300 years in 30 years. In this process, from product to brand, it has entered the stage of brand value.

Because the meaning of fashion brand is to reflect a way of life, Chinese consumers from the extreme shortage of material, to the extreme surplus of material, the choice of brand and the choice of products are more and more.

Consumers in the future need products that are more personalized and synchronized with the whole world, or brands that represent their social class and lifestyle.

Third, leapfrog development is opportunity and challenge.

China's fashion industry is crossing into the Internet age, and now it is facing those hundred years.

And competition on the same platform is an unprecedented challenge for Chinese enterprises.

How to remain invincible in this competition is a problem that Chinese local enterprises need to think about.

Fourth, breaking the pace and changing the situation, the way out is always at the foot.

In the next few years, mergers and acquisitions within and outside Chinese enterprises will become a norm in industrial upgrading.

As a part of the fashion industry, our enterprises need to know, need to know, what is the key to the growth of enterprises in the future? When we wake up, Chinese fashion enterprises may change their original growth pattern.