Hangzhou Qipao Shines Macao Fashion Festival

The first second is the modern pop music of fast rhythm. The second is the change of light, and the music becomes classical.

On the half cheongsam made of red satin, exquisite hand embroidery is brightly lit.

"Wow."

There was a cry of applause from the audience.

Foreign media have also issued "So beautiful" admiration.

A gentle and lasting appeal

Hangzhou Qipao shines Macao Fashion Festival

In the Hangzhou women's clothing trade association's opening, the Hangzhou women's dress, known as the Qipao, was unveiled at the Macao costume festival. The 15 sets of exquisite cheongsam were amazing.

"Do you come to Macao to open a shop?" as soon as he saw Mr. Ye Liying, the head of Macao Galaxy Group, he blurted out.

Wei Yun is a pair of twins, sister Ye Jianying is the chairman and sister Ye Liying is the general manager.

One is in charge of design, one is in charge of management, and the two have worked together for many years.

This is the first time they have taken their works to Macao to spread the graceful taste of Hangzhou.

32 years ago, Yip's 18 year old high school graduated and studied with her grandmother in Qipao.

Grandma is educated youth in Shanghai, dressed very carefully.

Countless times, I heard grandma recall the past, remember the charm of old Shanghai, and watch the exquisite Qipao handmade by her grandmother. The two sisters love it.

In 1995, they opened their first store on Wulin Road.

Because cheongsam was not popular at that time, half of Cheongsam in the shop was half eaten.

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"Of course some people question whether it is necessary to continue to make cheongsam."

Ye Liying said, but they always remember grandma said, "these things will come back."

Fashion always has reincarnation.

Sure enough, in 1997, there were more people buying cheongsam.

The Yexi sisters, who are delighted, have opened second stores in 1999, all selling Chinese style cheongsam.

"We try to improve and combine the popular elements into our cheongsam and cut them in three dimensions."

At present, Wei Yun has opened several stores in Hangzhou, covering classic traditional series, dress series, life dress Qipao and so on.

Cheongsam is going along with the times. Ultimately, it needs to be life oriented and popular.

For example, the pace of life is so fast that it can't be as small as a small step in the past. Cheongsam has to be changed into a convenient way to walk.

Ye Jianying said with a smile that he had always made the tailor.

The data of the human body are very penetrating. "The same age is 40~50 years old. In recent years, the waistline is getting bigger, not simply increasing the number of codes."

In addition, the cheongsam was black, red and green in the past. Now there are many young customers, and any popular colors can be used to make cheongsam.