Who Can Discount The Discount And Gift Of Clothing Marketing?

　　 " Discount "Promotion advantages and disadvantages analysis"

VIP card, scorecard, season change and clearance price are all discount in disguise. Data from a number of market surveys show that the same discount is a double-edged sword. Although reducing inventory and accelerating cash flow, it will damage brand image and make consumers less and less. There is a fatal "injury" in discount, that is, let consumers form a shopping subconsciousness: do not buy the positive price, just wait for the discount.

In fact, the discount is not necessarily bad. Even the first-rate brands such as baozi, USPOLO, Montagut and so on, "discount" has also been proved to be positive and effective. The key lies in the planning, ways and skills of discount. As for general retail, if it is emphasized that only a portion of customers or even a single customer will be discounted, it will have a strong allure and touch, such as birthday offers and so on, which is consistent with human psychology.

For the general public. Seasonality Of clothing Discount is still an essential drug. Those high-end brand clothes, as long as the discount frequency, scale and occasion are appropriate, will not damage their image, nor will they hurt the sense of belonging of the brand loyalty. The so-called "law has no long method, odd positive transformation".

　　 Matters needing attention in "buy gift" activities

The "buy gift" activity has been widely used in the current market, and has achieved good benefits and effects. However, if the sales promotion method is not well used, it will be counterproductive, and there will still be some sales volume compared to the "bruising" discount. If the gift is not delivered well, it will do more harm. Any trick has the function of "breaking" and how to use it best.

The choice of gifts is just as learned. It should embody three principles: first, relevance, which is strongly related to brand positioning and product consumption. The two is the sense of value, giving customers a greater sense of profit. Three, there should be repeated use opportunities, often causing customers to brand associations. But it is best not to take other products of their brands as gifts, so as not to give people a sense of "discount" on bundles of discount and combination products.