The Second Child Policy Is Good For Chinese Pregnant And Infant E-Commerce.

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The Weblog of the net introduces the second child bonus to stimulate the strong growth of China's pregnant and infant industry and the focus of e-commerce.

Recently, the autumn Industrial Development Summit of CBME Chinese baby pregnancy was held in Hangzhou. The summit released the "2014 China baby and baby industry survey report" for the first time. The report thinks that with the gradual release of the second child policy, the overall development of the baby and baby industry in 2014 is strong, and 86% of the enterprises are expected to increase in varying degrees in 2014, and 67% of them will grow.

It is predicted that sales will increase by more than 20%, and the baby industry will become the fertile ground for the strong growth of the consumption sector.

From the CBME AWARDS China pregnant baby industry summit, we know that at present, China has become the world's second largest consumer of pregnant and infant products, second only to the United States, and the market scale is expected to reach 2 trillion yuan by 2015.

Although the textile industry is in the doldrums at the moment, pregnant baby clothing has quietly become the growth point of heavy listed companies' new business and performance, and the mergers and acquisitions of industry companies are rising one after another. Another big consumption engine milk powder also affects the daily life of many companies and families. The milk powder industry is affected by a series of national favorable policies, and the international giants have lowered their prices, which has brought new opportunities for the growth of many domestic listed companies. Last year, the lack of milk sources in the market did not exist.

The survey shows that the trend of brand development in 2014 is as close as that in 2013. Due to the intensification of competition in the second tier cities and the development potential of three to five line cities, the demand for channel sinking has increased significantly compared with 2013, which has increased by 14% compared with the previous year. At the same time, because of the huge capacity and potential of China's pregnant and infant market, more international brands will enter the Chinese market in the future.

Ye Fangying, managing director of Pigeon baby products (Shanghai) Co., Ltd., said in an interview that Pigeon has entered the Chinese market since 2002, and that infant bottles, skin care products and wipes have higher share in the country.

According to the industry survey, from the domestic brand share of the baby care products market, Pigeon followed the US Johnson in second, and the number of consumers who bought Pigeon in the past year exceeded 40%.

However, with the involvement of more and more strong brands, the "one big" pattern in the washing industry is expected to be broken. At present, Disney and good children are all offering baby care products.

In 2014s, the development trend of science and Commerce showed great changes. More agents will be involved in retail sales. This data rose from 53% in 2013 to 53% in the first place. At the same time, 49% of agents will develop offline cities to reflect the sinking demand of channels.

The proportion of online sales is widely believed to be further strengthened, but 47% of enterprises believe that e-commerce is more about promotion.

At the same time, it has been carried out.

According to the actual input and output of enterprises, 76% of the enterprises account for less than 10% of e-commerce sales, while 77% of the enterprises do not earn more than expected.

However, even though no more than expected, the industry believes that the proportion of online sales will be further strengthened.

Pigeon executives Ye Fangying said that Pigeon related products have been stationed in Shanghai's beloved baby room, Yue you, Wang and Li Ying Fang more than 90 stores. However, Ye Fangying revealed that Pigeon has opened up online baby stores in Taobao and other channels in recent years, and the proportion of online direct sales and authorized sales has reached over 20%.

E-commerce will become a hot territory for future competition.