Double Eleven JACK & JONES Is The First Brand In Men'S Clothing.

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Xiaobian network to introduce the JACK & JONES double eleven new high, stable men's first brand.

In the recently concluded double eleven war, JACK&JONES, which has created the Ali platform sales record for many years, broke the sales record of last year by 180 million yuan, and again reclaimed the first brand of Ali menswear.

Looking back on the five years of cooperation with Tmall, JACK&JONES has made many sales Miracles: in 2009, JACK&JONES flagship store, which just opened a month, took part in the first double eleven Shopping Festival. The single store sales accounted for 10% of the total Taobao mall sales. In 2012, the single store sales of JACK&JONES exceeded 100 million, and for the first time, it created a single store billion national record.

This year's win again, making the status of JACK&JONES men's first brand more difficult to shake.

At the same time, JACK&JONES's parent company's fashionable dress has also received a satisfactory answer in this year's Tmall double eleven Shopping Festival. Its other three brands: ONLY, VEROMODA and SELECTED sales all exceed the same period last year. The group has achieved 371 million yuan sales results, ranking first among all fashion companies and leading the other competitors.

The 11 minute cumulative paction of the whole group broke through 100 million yuan and broke 200 million yuan in 79 minutes, all of which were the highest record of men's and women's wear on the platform.

Compared with 2013, there has been a huge improvement.

Ling Zhi fashion group is a Danish family business built in 1975. It owns 20 brands, such as JACK&JONES, SELECTED, ONLY, VEROMODA and so on. The variety of products is well selling all over the world.

Before entering the Chinese market, the group has thousands of chain stores in dozens of countries around the world, and is one of the largest clothing groups in Europe and the world.

In 1996, the silk fashion entered the Chinese market and introduced the concept of fast fashion and discount season to China. As the originator of fast fashion in China's apparel industry, two new products arrive at the store every week and 20 thousand styles each year make Chinese consumers quickly admire the fashion trend brought by the fashion.

After 18 years of development, there are more than 6300 direct selling shops in China, and there are even "no silk or no shopping mall" in the industry.

Its two largest men's clothing brands, JACK&JONES, SELECTED, and two women's wear brands, VEROMODA and ONLY, have long occupied the top two in China's men's and women's wear market.

As the first international fashion group to enter the Chinese apparel market, bestseller has not only become a leader in the market, but also a constantly changing innovator.

In 2009, the first group set up flagship store in Taobao mall. It was one of the earliest international clothing brands stationed in Taobao mall, and from the very beginning, it came to the fore in the fashion brand with its complete category, quality service, reasonable distribution of discount price and discount merchandise, and the selling miracle continued to this day.

The group has always had a strong interest in e-commerce.

In June of this year, the Povlsen family, owned by the bestseller group, acquired the British "vip.com" MandMDirectLtd, a European leading e-commerce company specializing in sale, after the Povlsen family just bought the global electricity supplier.

The brand ASOS is close to 20% of the shares, as well as the Zalando10% of Europe's leading e-commerce platform.

Although the fashion ads are eye-catching and frequent in the electronic business platform, the base of e-commerce pactions is still very small. Sales account for only about 5% of the total sales volume of the fashion products. Therefore, in the near future, the development of online business is difficult to have a significant impact on the overall picture.

The development of bestseller in the electricity supplier is not a proof of its development center's deviation from online.

As a matter of fact, since 2013, bestseller has become the leader of China's all channel sales.

In 2013, the group built a strong order management system (also known as order bus), and will develop towards multi terminal and cross platform shopping in the future.

By the end of April 2014, there were already 2300 shops that could provide a new O2O shopping experience.

The completion of the order management system means that the bestseller has already opened the national shipping mode: online ordering, offline delivery.

At present, the four major brands, including JACK&JONES, have shipped nearly 1000 single stores under the daily line.

In addition, it has maintained close cooperation with the three party mobile commerce such as WeChat, and has achieved some results.

Under line

All over the country, online "double eleven" continues legend, O2O is in full swing. What kind of fashion trend and technology experience will the future bestseller bring to Chinese consumers? It is worth looking forward to.