[Micro Observation] 2014 "Double Eleven", TOP10 Flower Who Falls Home

"Double eleven" is very enjoyable. At zero o'clock in November 12th, after 24 hours of online shopping, Tmall's double eleven paction volume exceeded 57 billion 100 million yuan, of which mobile pactions amounted to 24 billion 300 million yuan, 278 million of logistics orders, a total of 217 countries and regions were lit.

"All the snatches have been snatched, and I can."

Sleep. "

Miss Feng, who works in the power sector, said, "although there are some cards at zero point, which can be brushed several times before payment can be made, the volume of such pactions has reached such a level that I am satisfied."

However, after the crazily, how the seller of Taobao passed the pressure test brought by the huge order quantity and paction volume has become the focus of the industry.

The most crazy "tyrant" provinces and cities: TOP10

Look at the list of local tyrants.

The top ten of this year's double eleven pactions are Guangdong, Zhejiang, Jiangsu, Shanghai, Shandong, Sichuan and Beijing.

Hunan, Henan.

The most unsuccessful "tyrant" county: TOP10

The top eleven counties in this year's double ten pactions are Kunshan, Yiwu, Cixi, Shuangliu, Jiangyin, Yuyao, Changshu, Yueqing, Zhangjiagang and Pixian.

The most fun seller: TOP10

This year, the top eleven of the total number of double ten pactions is ten: millet, HUAWEI, Haier, Linshi wood, UNIQLO, Han Du house, Jack Jones, Luo Lai home textiles, Meizu, and all friends home.

The world is full of joy:

Consumption TOP10 (Offshore)

This year, "double eleven" has 194 consumers from all over the world, and Alibaba's cross-border shopping platform participated in this activity for the first time.

In terms of rankings, China, Hongkong, the United States and Taiwan in China ranked first, second, third respectively, while the other top ten countries were Singapore, China, Macao, Australia, Canada, the United Kingdom, Japan and South Korea.

Review the origin of "double eleven"

Who would have thought that the origin of Tmall's "double eleven" is just a big promotion in the year of the Taobao Mall (Tmall's old name) in order to make a brand. In 2009, there were no more than 27 brands, and the daily turnover was 52 million yuan.

In 2010, the "double eleven" single day trading reached 935 million yuan, and Tmall began to realize the bottleneck of logistics problems.

In 2011, Tmall's "double eleven" order of 50 thousand per second tested the stability of Ali's system.

In 2012, Tmall was overbought.

In 2013, other domestic electricity supplier companies began to get together to buy carnival, and the "double eleven" became a national activity.

In 2014, in the background of Alibaba's successful listing in the United States and the Chinese government's "stimulating domestic demand and economic pformation", Tmall, as China's largest B2C platform, reflects the final paction volume of "double eleven", which is no longer purely a strength of its company, but a reference value for China's electricity industry.

"Thank the women of China! These poor women, you check the statistics, I do not see this data, but I can guarantee that many women are bought for their children, for their husbands, for their parents. The women are quite powerful, and women think more about them than men."

Ma Yun said.

For more information, please pay attention to @ Shanghai and Eagle Technology Public micro signal.