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First Time Joining The US "Black Friday"

2014/12/11 14:43:00 36

USA"Black Friday"Marsha General Merchandise

The surge in orders has led to the explosion of online retail businesses not only in China, but also abroad.

A few days ago, Marsha general admits that because the distribution center established by the two cities in Leicestershire and the two cities of the city of London did not deal with the order of "black Friday" in a timely manner, the delivery time of some orders was delayed and the service of "the next day" was temporarily cancelled.

Martha is British.

Multinational retail group

For the first time this year, he joined the US.

Black Friday

"Promotion war" unexpectedly unexpectedly encountered Waterloo.

As early as last April,

Marks & Spencer

The Castle Donington e-commerce distribution center has been set up for this year's Christmas shopping season. However, from the current situation, this project has not played an immediate role in promoting, but has slowed down the recovery process of the group.

According to ShopperTrak statistics, the sales of all traditional shopping malls in the United States in the "black five" day are $9 billion 100 million this year, the total retail sales of the network are 2 billion 300 million dollars, and network sales account for about 20% of the total sales in the whole day.

According to IBM data, online shopping volume in the US market increased by 14.3% over the same period last year on Thanksgiving Day.

The Beijing Commercial Daily reporter learned that there were many customer complaints on the Facebook homepage of Marsha's department. One of the buyers complained that the order was delayed for a week and complained: "the service of Marsha general store needs to be improved, otherwise I should consider whether to buy your products again."

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As China's demographic dividend has gradually reached its peak, the growth rate of the physical retail industry has increased from a brutal growth of more than 20% years ten years ago to a rational growth of less than 10% a year, which has become the "new normal" of the domestic retail industry.

Under such a "new normal", how can the entity retail industry identify the direction of the industry and constantly prompt its competitive advantage in the industry?

The major development trend of the retail industry has been combed by the reporter for a year.

A glimpse of the whole retail industry is based on the whole picture of the retail industry in Ji'nan.

In Ji'nan, foreign retailers are becoming more and more powerful.

Over the past few years, Yi Shi Dan, lotus flower and other foreign department stores have been delighted and disappointed.

Of course, the attack and defense swap between domestic and foreign retailers has become an industry trend, which is particularly evident in Ji'nan.

This year's May Day holiday is supposed to be a good day for Ji'nan's Parkson 2nd anniversary celebration, but it has no choice but to declare it closed.

Although Parkson is the largest department store in Malaysia, its entry into Ji'nan for two years has not been very hot. The first line of "down and out" brand and the second tier brand are hard to piece together. The absence of the representative complex such as entertainment and children's amusement park makes it a mere "pseudo complex" commercial gathering place with obvious lack of popularity.

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