Jingdong Optimistic About The Purchase Of A Report Card In The Closed Door For A Year

　　 JD.COM Wang Lijie, general manager of flash shopping division, believes that even in the long run, flash buying will not change from the blue ocean to the Red Sea. The two ports that maintain flash shopping, that is, users and brands, have permanent demand for flash buying.

She explains that flash buying users have a discounted purchase demand for brand products, which is beyond doubt, and the demand is high frequency and high viscosity. From the perspective of brand, a considerable amount of inventory is generated every year, and there is a need for a channel to export, and flash buying is the most suitable.

　　 JD.COM Flash purchase was launched in January 8th, and has been almost one year. Wang Lijie, general manager, was originally a senior vice president of beauty. He joined Jingdong for about 8 months. She said that joining Jingdong is due to flash buying business, and "East elder brother is very optimistic about flash buying".

According to Wang Lijie, the brand name of Jingdong flash purchase is "public famous". international brand It accounts for only 30% of the total, which only involves 2000 yuan or less. Category coverage is centered on big clothing, plus beauty, home and so on. Discounts are concentrated at 3-5 folds. 50% of users are 25 to 35 years old, with a second tier city. Half of the customers get from the mobile terminal. From the perspective of volume, it has basically doubled every month since May.

In the interview, Wang Lijie repeatedly mentioned vip.com, and admitted that vip.com did a very successful job. When it comes to the advantages of Jingdong flash buying and vip.com's differentiation, she said, from the point of view of the mode, there is no difference between the two. The advantage of Jingdong flash purchase lies in its Jingdong service system. From warehousing, distribution to customer service, users can enjoy the same self service of Jingdong mall.

In addition, Wang Lijie shared the arrangements for Jingdong flash purchase in 2015:

1. compared to this year's training, the pace of next year will be even greater. User access and brand are more daring.

2. the best way to receive and return goods is the best in the industry.

3. according to the previous experience of shopping for women, the feeling of "shopping" was created in Jingdong flash shopping.