Why Does Zara Discount Do Not See Chaos?

AGG is riding on the fence. It continues to offer special sale, group purchase, VIP sale, coupons, time rush, holiday promotion, and so on.

But consumers found that the price system began to mess up when IgG started from the discount.

For example, the counter sells 50 percent off and sells 80 percent off online.

Even this store 50 percent off, that store 70 percent off.

The confusion in the price of the Internet is due to the fact that Edgar wants to get more.

In addition to its flagship store, franchisees are allowed to join the electricity supplier channel.

Franchisees fight against each other, they are no longer soft on the discount of oversold or overloaded products. On the other hand, they have to talk about suppliers who have been displeased with them.

For a while, the price is more chaotic.

Online discount has a direct impact on offline sales.

Many agate sales counters declined, and they had to follow up discounts and sales.

In addition, the sales of these counters will follow the overall sales promotion plan of the shopping mall. The shopping center is focused on the flat effect, that is, the overall sales volume, and does not care about the gains and losses of the single brand.

The overall sales volume of AGG is increasing, but the brand is sinking to the bottom.

because

Only their own large stores, shipment of a single convenient control.

Another important reason is that Zara has many styles of clothing launched every year, but there are few quantities.

There are only a few pieces in each store, and the number of stores is not large enough to be sold out in less than two weeks.

If a discount is not available, it will be sent back to Spain by air and sent to the special discount shop by headquarters.

This ensures that there is a backlog of goods and the brand is not damaged by discounts.

In the first half of 2014,

Many stores began to lose substantially.

Depending on the size of the more than 2000 stores, it has kept fifteen or six hundred million yuan in sales.

At this point, only half a year's sales of Zara in more than 180 stores increased to nearly 3 billion 500 million yuan, almost 2 times that of Igor.

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Dozens of famous fashion department stores such as the Pacific, the new world, SOGO, Mackay, Parkson, Maui, Yintai, Ping htang and so on are all Zara's goals, but they are long ago, and are unable to escape any eye movements.

On the one hand, aiger relies on the advantages of the first place to expand the investment in the special store.

As long as the franchisee is willing to join, AGG provides the interior base decoration, and can join the fee single digit. There is only one request: where Zara appears, he will follow up.

And he agreed to all sales promotion requirements of the store manager.

Zara was extremely embarrassed by IgE's tactics in the department store.

To ensure policy uniformity, all Zara shops are self operated and never join.

The number is still not up to the full bloom of IgG.

More importantly, in order to shape the dignity of the brand, Zara products are rarely discounted, but sales promotion is a means of sale in department stores.

In desperation, Zara can only temporarily abandon department stores.

At the same time, Zara realized that he was far from being a dominant position. IgG's image of civilians has already occupied a large market. Breaking the great position of Iger has become the next breakthrough point for Zara.

Fashion trends watch movie stars, fashion trends look at models.

On the face of it, this round is just the most popular German Zara Toni model, who is the most popular player in the world, and has invited the fashionable vane Natalie vagnno to endorse it. Zara invites the world's newest super model woman, who is aiming at supermodel Ashley goodday and fashion show Caroline Caroline.