The Popularity Of The Internet Is The Preferred Destination For The Chinese Sea.

Visa recently released 2014 e-commerce consumer behavior survey research shows that among the 800 Chinese Internet users interviewed, 58% of Chinese consumers were shopping online through local websites, and 37% were shopping experiences on local and overseas websites.

Surveys show that convenience is still the main driver of online shopping. Price, especially for female consumers, is the main reason for shopping overseas websites. However, there are still 1/3 respondents who said that language, freight, safety factors (such as personal information and payment security) and goods damage were the main obstacles and considerations for their online shopping.

Of the respondents who had shopping experience on both local and overseas websites, 18% said they were mainly shopping on the US website; fashion clothing was the first big trading category (47%) of online shopping, followed by daily groceries (40%) and cosmetics / beauty products (39%); the top three online shopping products. Trading frequency The highest category was daily necessities. Last year, the average transaction frequency was 26 strokes, followed by financial services (24 pens) and movie tickets (20 pens); in the past 12 months, the vast majority (86%) of online shoppers purchased online through personal computers; 43% used mobile phones, while 17% also went online shopping via tablet computers; people engaged in online shopping through mobile phones mainly included movie tickets (37%), bill payment (31%) and activities / concert tickets (31%).

The survey shows that cross-border Internet transactions in 2014 showed strong growth momentum in the major Asian Pacific markets. The "double eleven" November 11th is not only a shopping holiday for Chinese people. It has become the largest online shopping day in the world. This year's "double eleven" Sales volume A record of more than 27000 brands and merchants took part in the event. Consumers in the Asia Pacific region can't wait to get all kinds of discount discounts.

　　 Visa Data show that on the "double eleven" day, consumers in the Asia Pacific region increased the number of transactions through Visa card shopping in mainland China by 450%. Consumers in Taiwan, China, are the leaders of this shopping craze. They set up an annual growth of 700% in the "double eleven" day. Consumers in Australia are also not to be outdone. Local Visa cardholders spend more than $250 thousand on the November 11th shopping site from mainland China.

In addition, China's online fashion apparel consumers are much more obsessed with online shopping than other online shoppers. Visa's statistics show that China's fashion apparel consumers have become Asia's first "online shopping fashions", and their average consumption on international apparel websites has averaged $900 a year. However, in order to create the right appearance, clothing consumption alone is far from enough. Visa's data show that they spend 1/4 in cosmetics stores, and 6% of them go to online shoe stores, an increase of 25%.