Roley's Home Textile Spoil Road "Electric Shock" Pace Is Obviously Not Fast.

Statistics show that after becoming the 10% largest shareholder of big Piao net, Luo Lai became the third largest shareholder after Da Po team and CDH investment. Founded in 2012, Tai Po network is a well-known brand name and platform for home textile business, emphasizing product quality parity.

Roley home textile personage emphasizes, investment mainly sees the Internet gene and differentiated product positioning of China's big net. At the same time, Xue Weibin, chairman of the company, indicated that since 2015, Luo Lai has stepped up the pace of foreign investment and built up a home textile three-dimensional ecological circle under the online and offline resources with capital as the link.

This year's China daily data show that the three major traditional textile giants, fuanna's electricity business grew by 40% over the same period, becoming the main driving force for growth; the total sales revenue of e-commerce accounts for 15%, and the annual growth rate is expected to exceed 50%. Roley's home textile business revenue accounts for about 15% of the total revenue, the company said it will continue to increase investment and support channels for e-commerce channels. Meng Jie last year, from 1 to December accounted for nearly 8% of the electricity supplier sales, electricity business compound growth rate of more than 100%.

The above home textile industry veteran pointed out that Luo Lai did so, mainly the traditional home textile enterprises hope to directly rely on professional strength of home textile business, to develop Internet sales channels. "In the past few years, the traditional home textile industry has been forced to do the Internet, and there is a certain experience. However, we are all waiting to see what the breakthrough is, and we haven't seen it yet.

Fuanna insiders also admitted to reporters, "the growth of electricity supplier sales this year is slowing down obviously, and it is really time consuming and energy consuming to build an electronic business platform."

On the one hand, Luo Lai home textile only invested 10% of the equity interest. "This is tantamount to telling you how to invest in a way of trying to see, no one can say well in the future." The above home textile industry veteran pointed out. On the other hand, it has no significant impact on the overall performance of Roley home textiles, which also makes the stock price of Roley home textiles general in the capital market.

Reporters noted that the same is happening in the textile industry mergers and acquisitions business, the price of mergers and acquisitions in the month rose more than 200%. In July this year, the announcement of the 100 round trousers industry is going to buy the 100% stake of cross-border e-commerce global Tesco at the price of 1 billion 32 million yuan in the way of issuing shares and paying cash. Universal Tesco is a vertical e-commerce website focused on cross-border export and retail. From July to the end of August, the share price of 100 circles trousers industry rose 231%.

Insiders told reporters that the future will help. Home textile Do some international Internet sales. However, due to the proportion of only 10% of the shares, the impact on the performance is not large.

A research fellow of a fund company in Shanghai thinks that apart from the relatively small number of rolls, the power of the big pin network to sell on the Internet is not very sure. "We understand that the sales of Tai Po online official website is not the first, only about 20%. Tmall's store sales still account for quite a lot, at least 40%."

Gambling schemes

Reporters learned that it is precisely because the road ahead is not clear, Luo Lai home textile investment agreement behind the bet, a low-key treatment.

It is understood that the agreement requires that Sales scale As far as we can see, this year's net is less than 100 million yuan, which is about 4 times higher than that of 2013. Next year it should rise to more than 100 million yuan. From the profit point of view, in 2014, the big Piao net did not lose money. In 2015, it did not need to make a profit promise, but there was a profit requirement in 2016.

In fact, gambling agreements are very normal throughout the investment community. But Roley's home textile only has a 10% stake. It seems that the need for gambling is not great. The senior member of the home textile industry explained to reporters that "this gambling agreement is set up for future additional investment. Gambling is actually a form of option. The future performance will reach a certain amount."

Whether gambling is successful or not, it is good for Luo Lai. If we can't bet, we can recover the loss and break up the business according to the agreement. As for the success of gambling, Luo Lai can take advantage of the additional investment and help to promote the growth of performance. Moreover, in the future, Tai Po network intends to consider listing the new three boards.

It is reported that the existence of betting agreement is related to the two shareholder of Grand Park network. The above home textile industry veteran said that Ding Hui is a well-known player in the circle, and is very happy about gambling. However, professional investment institutions, such as CDH, have gamble heavily. They generally prefer to take performance as a standard for gambling agreements and exercise exit mechanisms when they fail to meet the standards. As a industrialist, because he did not have many shares, he only gamble for the future.