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Fashion Entrepreneurs Clean Out Good Shops.

2015/1/6 14:46:00 9

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Market survey: big difference between new and old cities

People in the industry generally believe that Chengnan district has strong momentum of development in recent years, and pportation and daily life are becoming more convenient. The price of shops and rental is also rising. In the old urban area, the business circle is mature and the price is relatively low, but the age of buildings is generally old, and the shops of mature business circles such as ancestral temple are quite tight.

Generally speaking, the rent of the storefront with different geographical environment, traffic conditions and building structure will be very different. Sometimes there will be even more than a dozen times.

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For example, the price of the shop must be referenced, but the cost performance of the rent should be taken seriously.

Take Chancheng district as an example, the rent of the shops in Chengnan district can reach 120~150 yuan per square meter, while the rent of the general shops in the old city area needs only 60~80 yuan /m2 or even lower.

"This does not mean that the investment value of the shops in the south of the city is higher than that in the old ones.

The newly developed area of Chengnan has many opportunities and unlimited risks. The location of Chengnan should take a long view and make a careful judgement before making a decision. The business district of the old city has been formed, and the price of rental is relatively low, and it also has investment value.

Wu Huanan, Deputy Sales Manager of Fenjiang Jiangnan Branch, said in an interview with reporters.

  

Actual combat experience: finding more information is not afraid.

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Mr. Chen has been in Foshan for nearly 10 years.

Management

In history, he has saved a set of "shop classics" from operating small fast food restaurants, fast food shops and clothing stores to nearly 100 square meters of restaurants.

From the perspective of the past, he made several suggestions for the entrepreneurs who intend to start a shop.

Recommendation 1: search information in a multi pronged way

Most people choose to shop in the designated area. In fact, they also need to conduct "sea election" to find shops, so that there will be more choices and more business opportunities.

Take Chancheng as an example, there are newspaper advertisements, shopping malls, housing intermediaries, the Internet and many other platforms.

It is understood that there is a "28 rule" in the shops market, that is, the shops that rent information openly account for only 20% of the total, while 80% of them are concealed pactions in private pfers.

Therefore, we must open up channels for the shops and manage them together.

Recommendation two: willing to get together with peers.

It is not terrible to compete with competitors in the same industry. On the contrary, this is the best way to win the target customers.

"Goods ratio three" is the shopping method that many people often adopt. Choosing the neighborhoods of similar shops concentrates, it is easier to attract more target consumer groups, do not worry about fierce competition, and related shops gather helps to raise the attention of the same target consumers.

Identifying the market positioning of the industry can greatly increase the return on investment, such as "digital Street", "clothing street" and "decoration materials and a street" of goldfish street.

It should be noted that choosing professional markets or shopping malls to set up shop should carefully examine the management level, scale and local influence of these markets and shopping malls, and prudently enter the smaller scale, shorter opening time and poor management level.

Recommendation three: "group rent" can get more benefits.

Small shops are becoming more and more popular among small and medium-sized investors because of their low total price.

However, the smaller the investment is, the easier it is to get high returns. For small investors, investment shops should be considered in many ways. "Group rent" is an economical and effective way of investment.

All along, more than a dozen square meters of small shops are very sought after, rents have risen, and 100~200 square meters of large shops because of the high price and falling.

Under such circumstances, it is suggested that a few entrepreneurs take a large group of shops on the basis of group renting, and then divide them, or find out the sub leasing objects through intermediary companies.


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