Li Xing Second Stores Settled In The Southern Song Site To Fill The Commercial Gap Of Southern City

"Li Xing 1157" will create a "fashionable version of Qingming Riverside".

In the middle of last month, the news of the opening of two stores in Star Plaza has aroused the attention of many fans and retailers, as well as the curious and guessing of its "mysterious" site.

According to the clues thrown by Li Xing, some analysts are most likely to be in Chengnan district.

Yesterday, Li Xing received an exclusive interview with Li Xing, and the mystery of the two shop address was finally announced. It was built on the old factory building in the original Hangzhou cigarette factory, which was backed by Lantau Peak, next to Zhongshan South Road and WAN Songling road.

Li Xing named the new store project "Lixing 1157".

It was once the most prosperous economic and cultural center in Hangzhou. In the past few decades, commercial centers moved northward, and as the population moved northward, it was almost in the blank area of Commerce.

What kind of spark is it?

Backed by Lantau Peak, close to Wan Songling road and Zhongshan South Road, several buildings of the original Hangzhou cigarette factory are now being built in the hot spot.

Many people who pass by do not know that this will be a new commercial complex, and also the second shop of the famous star Plaza.

Before the industry has speculated that, as the old city of Hangzhou, with deep historical and cultural details of the Chengnan District, the most likely is Li Xing chose to open a new store.

"Chengnan is the commercial prosperity area of Hangzhou earlier, and the old department store is also located in the south of the city."

However, with the following

With the rise of Wulin gate, many citizens have moved to the north and west of the newly developed city.

Li Xing chose this place as the first step to expand the shop in ten years, and named this project "Li Xing 1157", because in 1157 ad, it was the six province of three provinces in the Southern Song Dynasty after the founding of the royal family in Ling'an.

Chen Min, chairman of Li Ming Plaza, said that choosing this position is partly due to the accumulation of historical culture in the Southern Song Dynasty. She hoped that the culture of the Southern Song Dynasty would go to the world, and felt that culture should be the soft power of the commercial project.

Dynamic Qingming River map will be stationed in the middle hall.

"The middle hall on the first floor will introduce a dynamic" Qingming Riverside "with a lighting effect. It is not convenient for consumers to visit World Expo or Songcheng before. They can always come to Song Wenhua to appreciate it.

Chen Min disclosed that in addition, the facade and interior design of the project will also learn from the style of the pavilions in the Southern Song Dynasty, so that the customers who come here are like a living "Song Dynasty Culture Museum".

Unlike the simple and retro architectural style, the brand introduced by the plan is very fashionable.

Chen Min said that many brands of Zara, H&M, UNIQLO, Muji, silk, Bershka and so on will be copied to the new store, and Gap's Old Navy, Forever 21 and other new brands are also expected to be stationed.

"In terms of catering industry, we specially invited Wu Guoping to be a consultant. Apart from the brands such as the stove fish and the handshake bar of grandma's house, many star restaurants and personalized restaurants are also coming to Hangzhou for the first time.

Chen Min said.

According to Li Xing's layout of yesterday's layout, the fast fashion brand of Li Xing 1157 will account for 35%, catering and entertainment formats 30%, humanities brand 30%, and other 5%, of which nearly half of the brands will be the first to visit Hangzhou city.

"Li Xing 1157" is close to two main roads: Wan Song Ling Road and Zhongshan South Road, and the same middle river viaduct. There are many entrances to this road.

Wang Qianxia, Mu and real estate, said Li Xing 1157 was located in a densely populated area despite the lack of commercial atmosphere.

According to project developers, their survey shows that the resident population is between 200 thousand and 300 thousand.

It is also understood that the high-end projects such as Greentown Sally are also nearby. If the scope of the project is peripheral residents, the purchasing power of the customers is relatively adequate.

"This area lacks a large commercial project - although the Mixc is also in the south of the city, it is already heading east, there are many communities, and residents have no place to visit. The commercial complex should also be full of expectation. After the opening of this project, it will gather good popularity in a short time."