May The Key To The Pformation And Upgrading Of The Garment Industry Be Innovation Driven?

At present, China

The industry has entered a new normal, such as the rigid rise of cost of production factors, the aggravation of resources and environment constraints, and the change of market demand and consumption mode.

Recently, by the China Commercial Federation and the Hangzhou enterprise chamber of Commerce in Beijing, the "economic normality, the new development of pformation - the high end forum of the pformation and upgrading of the 2015 Chinese clothing industry" held by the international trade center of China and the Chinese and foreign celebrities cultural industry group was held in Beijing.

More than 400 guests from the China Federation of Commerce, China Textile Industry Federation, China Apparel Association, China Fashion Designers Association, China Service International Trade Center, etc., jointly offer suggestions for the pformation and overall development of China's garment industry.

At this forum, Su Baoyan, deputy director of the China Textile Industry Federation's brand work office and vice chairman of the China Fashion Designers Association, said: "facing the complex and changeable international situation and market environment, the majority of Chinese textile and garment industry centers on improving quality and efficiency, speeding up industrial pformation and upgrading, and deepening structural adjustment." in 2014, the whole industry realized the healthy operation of overall stability and good progress.

According to the statistics of the National Bureau of statistics, in 2014 1~11, China's garment enterprises above Designated Size completed 27 billion 25 million garment production, an increase of 1.99% over the same period.

Retail sales totaled 786 billion 900 million yuan, an increase of 10.9% over the same period last year, of which the retail sales of clothing commodities of all the major large retail enterprises in the country increased by only 1% over the same period last year, while the retail sales of clothing commodities in the wholesale market increased by 7.76% compared with the same period last year. 2014 of the apparel online shopping pactions reached 615 billion 300 million yuan, up 41.48% over the same period last year.

According to China Customs data, 1~11 clothing and clothing accessories exported to US $171 billion 743 million in 2014, an increase of 6.12% over the same period last year.

Whether domestic or export, in 2014, China's garment industry steadily moved forward in the difficult adjustment, although the growth rate slowed down, but the overall operation was stable and benign.

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At present, China's garment industry is facing various external pressures and internal structural overcapacity. Innovation driven to speed up industrial pformation and upgrading, enhance total factor productivity and sustainable development ability, effectively break the bottleneck of resources and environment, and reshape the competitive advantage of the industry, has become the key task of the industry at present.

Under the new normal, innovation drive is the key to promote the pformation and upgrading of China's garment industry, and innovation driven not only focus on product innovation, but also pay attention to technological innovation, channel innovation, management innovation and industrial chain collaborative innovation.

Su Baoyan said.

　　 苏葆燕认为，第一，要提高企业的产品设计研发与工艺创新能力，从追求规模扩张转向走精、专、特、高、新、优之路，适应市场细分化、差异化，逐步降低产品同质化现象，减少结构性产能过剩；第二，要大力培育发展原创设计品牌，适应越来越强的消费时尚化、个性化趋势，北京、上海、深圳、杭州等地方政府与行业协会都开始注重协同推动原创设计力量的培养，培育设计师品牌或原创设计品牌；第三，要推动商业模式创新，减少流通环节费用，提高性价比，以适应健康化、理性化的消费理念，多品牌集合店、工厂直销店、体验式综合实体店、线上线下O2O模式等多渠道模式正在兴起，百货商场也开始向买手制转型尝试；第四，利用数字化、信息化、智能化等新技术手段推动管理创新，提升产品质量、生产效率，减低库存压力与仓储物流等环节管理成本；

Fifth, we should pay attention to the collaborative innovation between the middle and lower reaches of the whole industry chain from yarn, fabric and accessories to jointly promote the pformation and upgrading of China's textile and garment industry from the low to the middle end.

In addition, the construction of regional brand and industrial cluster will play an important role in the pformation and upgrading of China's textile and garment industry.

The joint efforts of local governments, trade associations and backbone enterprises to jointly promote the pformation and upgrading of regional brands are also becoming the new normal of the industry.

At this forum, the Hangzhou Municipal People's government's domestic economic cooperation office and the Beijing Hangzhou enterprise chamber of Commerce signed the "strengthening strategic cooperation" agreement. The China International Trade Center and the Zhongxin Huixin Investment Limited signed the "Zhongfu clothing Museum" construction and operation agreement, and signed a strategic cooperation agreement with the Haicheng Hong Yi Industrial City Development Co., Ltd., "joint production and marketing to build an e-commerce experience platform".

At the same time, there are also the Hangzhou municipal government's support for Zhejiang Business Innovation Service Center Beijing Liaison Office unveiling ceremony and the Beijing Hangzhou business association new member unit entry ceremony.

Zhang Jia Wan, Tongzhou, Beijing

Zhao Zhiyuan, chairman of the company, has carried out the project description of the professional platform, including the comprehensive service system of the clothing industry chain, the O2O electricity supplier sales mode and the clothing culture tourism experience.

The platform will build an entrepreneurial paradise for the large and medium-sized garment enterprises, and solve the practical problems faced by the pformation and upgrading of China's garment industry, so that the whole garment industry will usher in a new round of creativity release.