Is Milan Fashion Week Dying?

When I am from

When the show came out, the rain in Milan had stopped.

Outside the streets, a scene of war and Chaos: the photographers are catching up with all the stars and the supermodels who have just come out of the field. Many are eager to be photographed and then go to the front of the camera to Pose; the roads are full of people, and the cars are hard to move, and the anxious Milan people will impatiently start honking.

And now the 2015 autumn winter Milan fashion week is over. It has been on and off for several years.

"But ah,

It's not as good as before. "

A Chinese person beside me told me that he had lived in Milan for 17 years, and now he is doing car rental business, which provides car rental services for Chinese media who come to work in Milan fashion week. "Milan fashion week is dying."

I think what is dying is not the fashion week in Milan, but the enthusiasm of fashion people and the attitude of businessmen to fashion business.

It is well known that Milan has been depressed for several years.

When the economy is bad, the skirt of women is usually shorter. This seems to be a popular consensus in fashion industry.

In fact, every year the skirt of a woman in Milan is not changed: the length is not long, and the fabric is not the same. Lace decoration is common.

Milan women are very capricious. They wear nothing but their own mood and have nothing to do with the economy.

But this recession.

But it has affected the atmosphere of fashion week.

Although you still feel all over the place, applause and applause are endless, the supermodels walking on the flyover have changed a lot. Brand PR will tell you how much their home business has increased in China.

But you will feel a lazy mood growing.

This kind of "laziness" is contagious. You will find that many designers just sew and patch up on the basis of the past few seasons. A couple of big habits will run into two shows because of the large number of invitations, and the quality of the show can not be bad, but it can never bring up the spirit. The layout of the show is even more scrawl. Even the Dolce and Gabbana have always been showing a shrinking state.

Milan people themselves are "lazy" seriously treating fashion week.

This is the conclusion you will reach after you have finished the lap.

In fact, it is not surprising that compared to the New Yorkers who want to make fashion week a big Party, the aesthetic fatigue of Milan people has long flashed. They once wanted to surpass Paris's status in the past, but now they are hung in an awkward position: the influence is still losing to Paris; in terms of business, New Yorkers earn more money; on the sense of art, the era of masters is coming to an end, and the most promising newcomers are coming closer to Paris.