How To Raise Hot Climax After Fashion Promotion Activities

　　 Shopowner The first response to sales staff is usually to worry and complain. In fact, catching the valuable time of the convolution will bring invaluable effect to sales. As an excellent store manager, we summed up the five things that the storefront should do at the peak time of the non passenger flow: expand drainage, improve capabilities, sample products, improve environment and market research.

　　 [expand drainage]

Now that customer If we do not come, then we should take the initiative to take out the customers outside the store.

1, old customers return visit

Data prove that the cost of maintaining old customers is usually 1/5 of the cost of developing new customers. We have never taken care of our old customers. We should not forget such phone calls. The specific topics can start with the product. Reference: "Hello, Mr. XX or Madam, I am Xiao Liu, XX shop. Do you remember me? The clothes you bought here last time, I called you today to ask you how you feel. What can I do for you?" Through the use of feedback, maintenance recommendations, points convertibility, store service upgrade and other topics, the old customers feel concerned, and then "wait for the opportunity" to lead the latest promotional activities, when customers will be easy to accept.

2. New member development

Where do new members come from? They focus on two groups of people. One is people who have simply consulted products before, but those who are not interested in buying them. The other is the interest groups around the store, including: residential quarters, buildings, units, schools, shopping malls and so on. If the store is not busy, the store manager can organize sales staff to expand their customers, such as the following quarters, telephone worship, crowd near WeChat, forum posting, etc.

3. Client drainage

Mobile phone stores have relative "dilute", but customers' consumption demand always has potential. With the development of the electricity supplier, our store can also set up the WeChat public number of its own shop. Customers will sweep a two-dimensional code into the store. The fans will accumulate a lot of time, and we regularly push some common sense of life with sales promotion activities to attract customers to view our store.

4. Social marketing

Since media marketing is a very important way, the content of every employee's WeChat circle is very important. During promotions, people mainly promote sales activities, and at ordinary times they can change their rhythm appropriately, such as showing new products, customers' thank-you letters, the latest functional areas of stores, team activities and so on, so that customers can feel our rich and colorful image.

　　 [capability enhancement]

During the promotion period, we are busy selling, and when sales are not busy, it is the best time for our "strong internal strength". We can concentrate more on charging ourselves. For example:

1, learn high Maori products knowledge, research function selling points, take the opportunity to play with new products.

2, exchange sales skills. The most popular selling skills are from the excellent salesmen at the front-end line, and let these experienced salesmen share discussions and share the PK with the case without affecting sales.

3, learn the latest business process.

　　 [commodity sampling and Exhibition]

1, the key new products of high gross profit products usually affect customers' purchase decisions.

It is often the best time to clean up the mobile phone counters. The display of new products can better attract customers' eyes and focus on the crowd. Is there any mobile phone prototype "color and fragrance" can be adjusted using this time period.

2, TOP products

Such products are the largest sales volume, so we must keep the display and publicity continuously and replenishment of inventory.

3, old goods clearance

Data analysis for old products and cleaning plan.

　　 [improving environment]

General promotional activities are relatively messy, poor hygiene, and customers' garbage will be left in the store.

A neat shopping environment can not only make the customers happy, but also make the salesmen who work in this environment maintain a good attitude and serve customers better, and the result is easier sales. Therefore, improving the shopping environment includes basic hygiene, exhibition of activities and appearance of shop assistants.

　　 [Market Research]

Our pale field, is not the fight against the pale? Not necessarily.

Taking advantage of the small number of customers in the store, you can go out to investigate and investigate competitors, understand their passenger flow, activity information, product information, personnel scheduling and so on. Experienced shopkeeper will pay attention to the feedback information from "parity customers", arrange special people to compete with competitors, conduct research on our key models, and attract customers by publicizing the unique selling points, broadcasting and shouting through POP.