Focus On Performance Sports Products Show Puma Reorganized Management

At the beginning of the initial effect of focusing on the development of professional performance sports goods, Kai Yun group is now reorganizing its management.

Puma sporting goods company has appointed Nina Graf-Vlachy as global strategic director of the group.

Nina Graf-Vlachy previously served in Boston Consulting Group and joined in 2013.

As senior manager of group global strategy, she will replace Arne Freundt, who has been in the position since July 2011.

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Instead of Stefan Meyrat, who recently left Puma, he became the group's director of e-commerce and Global Retail Director.

Nina Graf-Vlachy and Arne Freundt will be chief executive of Puma.

Reporting.

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In a previous China consumer survey, Accenture pointed out that Chinese consumers' brand loyalty is weak, and only half of the respondents will be loyal to special brands, while the other half will often walk among brands.

Cheng Weixiong, general manager of Shanghai fashion brand management limited, is a double-edged sword, and even a new brand.

He believes that people will buy this brand because of your discount, but long-term low price can not maintain operating costs. Once there is no discount, consumers will lose.

Many people in the industry believe that in the highly competitive China, as a latecomer, in the background of competition with the H&M and ZARA consumer brands, the market pressure on Gap is enormous.

In addition, the latest Gap entry into China clearly does not yet have sufficient knowledge of the Chinese market.

A person who had worked in Gap told reporters that the price of the brand was too high, the renewal speed was too slow and the style was not enough to tide over, which was the weakness of the brand.

RET Rui Yide, China commercial real estate research center, provided data to reporters. Gap has 97 in the three quarter of last year and 10 new in the fourth quarter.

"In contrast, UNIQLO opened 32 new businesses in the fourth quarter of 2014, while H&M opened 22 new products and 14 new MUJI products."

Shi Jin, chief analyst of the company, said that the speed of Gap expansion is at normal level.

It is reported that at present, the company has three brands: Gap, Banana Republic and Old Navy.

As of January 31, 2015, Cape Group operates 3709 stores worldwide, of which 3280 are direct battalions.

Cape group said it will continue to add 40 stores in Greater China area in fiscal year 2015.