Perfect Combination Of Site Selection And Brand Clothing

As the head of clothing, food and shelter, there is no doubt that the clothing industry is forever.

Because human pursuit of clothes is never ending.

Nowadays, with the development of economic living standards, people have higher and higher requirements for clothing and clothing products.

Not only is it required to keep the body warm.

Everyone would like to have more beautiful, healthy and personalized clothes, and because the clothing products upgrading time is faster, so the cake in the clothing market will be bigger and bigger.

It is the largest clothing consumer in the world and the largest garment producer in the world. The overall development of China's garment industry is very uneven.

Guangdong, Jiangsu, Zhejiang, Shandong, Fujian, Shanghai and other southeastern coastal provinces produce more than 80% of the market share of the country's products.

The clothing industry in the central and western regions is still very backward.

Competition among garment enterprises is still at a relatively low level, mainly in terms of price, style and other aspects of competition, and the majority of garment enterprises are mainly selling products in the wholesale market.

Today, this traditional way of circulation has been broken. Another brand new mode of circulation has been widely accepted by everyone. It also brings together the most advanced and fashionable clothing concepts at home and abroad, and conveys this idea to every corner in the way of franchising.

China's clothing consumption and consumption are undoubtedly the most in the world. Data show that China's clothing consumption expenditure is increasing at an annual rate of 41.9%, and the demand for clothing quality is higher and higher, and the consumer price ratio is also increasing year by year.

In the face of such a huge market, of course, we can clearly see that a large market is not equal to 100% success. Only by seizing opportunities and adapting to market operation mode can we get twice the result with half the effort and achieve great success.

In March 2009, Mr. Wu joined YYB brand women's clothing.

The storefront is about 35 square meters in size and the rent is 5500 yuan. The shop is located in a street that a district owner must enter and leave in the district every day.

In addition to the large amount of consumption that residential owners will bring to small shops, there is a university near the street, and shops are in the lower reaches of the University. Because people tend to slow down on the uphill road, they will increase their chances of being unconsciously. At the same time, there are only two very narrow lanes and traffic jams.

Mr Wu judged that most of the nearby owners and university student teachers were middle class white-collar workers. The clothing in the shop was dominated by mid-range brand clothing, just in line with this group of people.

Sales in the off-season are 3-5 yuan and 100 thousand in the peak season.

This is a very typical sample of business samples that are perfectly integrated with brand clothing.