Victoria's Hair Sports Women's Wear Industry Presents A New Pattern.

With the development of economy, the concept of lingerie culture has been gradually improved. As with clothing, fashion has become the standard of underwear, and will continue to decide the development of underwear industry in the future. In addition, influenced by the national anti-corruption, many people choose the luxury goods from extroversion, high-end luxury underwear will also get a big development opportunity.

This phenomenon is also applicable to China's first tier cities, and with the continuous development of economy, women's thinking in the next two or three cities will also be changed. Underwear And other requirements will also gradually improve, underwear manufacturers should do well. market research Early layout to find new market growth points.

In the past 2015-2020 years, China's underwear industry market demand forecast and investment strategic planning analysis report, which is provided by the foresight Industry Research Institute, pointed out that in the past 10 years, China has been underwear industry Has been gradually improved and mature. At present, there are more than 3000 underwear enterprises in China. Women's underwear products occupy 60% of the underwear market share. Every year, the number of bra sales in China is as high as 300 million, and it still grows at the rate of 20%-30% per year. An Li Fang, Kai Shi Fen, shcer, sirsier and urban beauty are the most famous underwear brands in China, especially the urban beauty. As a fast fashion brand, they have been growing at an alarming rate in recent years, and the retail outlets have covered more than 1000 cities nationwide.

However, under the favorable conditions of rapid development of the underwear industry, the market competition is intense and the market is gradually saturated. Therefore, how to find a new market growth point for rainy days has become a problem that the underwear industry must consider. Sportswear suits the development of the times and the needs of urban women. It is a good direction for development.

Although the secret of Vitoria, which occupies the 35% underwear market in the United States, is almost no competitor, it has begun to look for new growth points in the face of danger. It is reported that the sports underwear launched by Wei is priced between 50 and 60 dollars, and sports tights range from 55 to 70 dollars. The price has been matched to the high-end sports underwear market.

With the concept of healthy living prevailing, yoga and other sports are gradually recognized and accepted by urban women. With the improvement of living standards, women's demand for sportswear is also rising. Even in gyms, women want to have a good image. Therefore, sportswear with functional and beautiful appearance has become the trend.

Related links:

Following London, Paris and Milan, New York will hold its first men's fashion week in July this year to boost the purchasing power of men. It is reported that American Technology Corp Cardlytics analyzed the consumption records of 5 million British consumers, and found that London's fashion week in February this year brought about a 11% increase in sales growth in London than in other regions. This proves that fashion week can boost consumption.

According to statistics, in the two weeks after the London fashion show, the sales of high-end goods in the store increased by 27% compared with that before the fashion show, while the sales of luxury brand brands such as the British women's clothing brand Karen Millen and the London multinational fashion retailer Reiss increased by 31%.

According to the Euromonitor International report of the British information and information company, sales of men's clothing in the world in 2014 were about $440 billion, an increase of 4.5% compared with the same period last year, and sales of women's clothing were about 662 billion dollars, up 3.7% over the same period last year. And it predicts that by 2019, global sales of men's clothing will increase to $480 billion.

In this regard, the head of Euromonitor clothing footwear consumption survey said that with the growth of disposable income, men pay more attention to modifying their appearance and increasing their consumption on clothing products. "We must not forget that from the global level, the average income of men is still about 50% higher than that of women."