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The Most Feared In Clothing Industry Is No Popularity.

2015/4/14 12:25:00 42

Fashion IndustryPopularityMarketing Strategy

The decoration of small clothing stores has gone through the practice of fashion trend. The early shop owners used a decoration for ten years or twenty years, and only five to seven years began in 80s. Over the past two years, more and more shopkeepers have adopted incremental methods, and districts have been redecorating.

In the concept of decoration and packaging of small clothing stores, it is a change to use planned and progressive partition decoration to reduce the cost of decoration.

But at the same time

Clothes & Accessories

More and more attention is paid to high quality and high quality design.

Cost

Pull up.

This trend was first created by Zara, that is, the distribution of popular products with the space planning of high ranking stores.

In addition, because of the increasingly stringent safety regulations, the cost of construction has continued to rise.

Small clothing stores decorate the design of fashion stores, and color is the main soul of clothing stores.

Minimalism

Over the past year, the two major trends of clothing stores, apart from the opening of large flagship stores, have been the return of color to clothing stores, replacing the minimalist style that has been popular for many years.

Today's clothing store design, apart from the emphasis on bright colors, broad grounds, and exquisite leisure space and dynamic facilities planning, and posters, video screens are also full of them.

There are few innovations in furniture shape, quality and display.

Whether it is a popular shop or a top store, it is almost impossible to resist this trend of color as one of the ways to mold the brand style in the shop.

For example, Comme des Garcons, Japan's "red" is the main color for decorating shop decorations at the Rue du Faubourg-Saint-Honor small clothing store in Paris boutique Street. The ceiling of the flagship store on the champs Avenue is also large red; Energie stores are all bright red with yellow and pink.

Mandarina Duck's clothing store is designed with yellow and light blue collocation, while Celio Sport takes orange as the keynote.

Citadium, Burton, Forum des Halles shopping center in Paris, Mango, Bercy Andaska, Diesel in Tokyo, Kooka on the left bank of Seine River, Miu Miu, and so on, and so on, all call for "big".

Not only the actual size of the clothing store is large, but also various spatial plans are used to make consumers feel a sense of spacious.

For example, the Citadium wide entrance space, two sets of pparent escalators that can see internal parts are set up, and Kooka and BMango clothing stores emphasize the spacious and comfortable movements of consumers, and there will be no crowding in H&M clothes.

However, under this trend of space, the interest rate per square meter of each shop is greatly reduced.


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