Adidas'S Environmental Strategy Is Very Fashionable.

Since the development of the fashion industry, green is no longer a substitute for the new black color. The concept of environmental protection is no longer a popular element with the changing trend.

Adidas, which has long been active in various index ranks, recently announced a 5 year 7 digit contract with Parley for the Oceans, which aims to publicize and deal with marine plastics.

Adidas's global brand director, Eric Liedtke, said that this is the company's most long-term investment in this regard so far.

In the future, Adidas will take part in the research and development of new plastic products in order to be able to be used in the production of recycled polyester, and lead more direct action, in other words, collect rubbish on the beach.

In addition, Maiyet, a luxury brand who has always been enthusiastic about social activities, has been committed to building a sustainable business model in less developed regions since 2010, launching the first supply chain initiative.

The company also co sponsored the vaccine project with the Gobi Revival foundation, and set up a "ranch sanitation" project for shepherds in Mongolia, which helps Maiyet get cleaner "Cashmere".

A commitment to invest $200 thousand a year in this project and to buy 40 tons of wool fiber directly from herdsmen, which aims to counter the ever existing Chinese brokers, and then the company can process cashmere in factories in Italy, and the processing flow is monitored by Maiyet.

The company plans to bring the materials produced to the Pitti Filati Florence Textile Expo, which is excellent quality assurance for the brand itself and other buyers.

Of course, Maiyet can also get extra profits in the process.

Peddle

It's much more complicated than selling clothes.

With partners Pharrell Williams, Adidas climbed the Parley, but garbage and sheep dung could not attract bags and beautiful eyeballs.

Supply chain is one of the most difficult problems in the fashion industry. It is related to the manpower involved.

And there has always been concern in this field.

As Greer said, "this is also an important hot issue in the industry."

It is worth noting that it is precisely because of the environmental theme is not so attractive, Parley founder Cyrill Gutsch will want to cooperate with Adidas, "creative industry to create public opinion, shoes are often a symbol of rebellion, they are very close to young consumers."

Ironically, there seems to be a shift in the relationship. In the past, fashion brands always wanted to attract stars to create momentum and attract attention.

Related brands are not only good word of mouth, but also profitable for reputation risk management and brand value increase.

At the same time, the third major developments in the fashion industry have won praise from critics all over the world.

Specifically, Burak Cakmak was appointed director of the fashion department of the Parson School of design.

According to Parson's executive director, Joel Towers, Burak Cakmak was selected among nearly 200 candidates, and the latter was mainly engaged in sustainable work in enterprises such as Kai Yun, SWAROVSKI and Gap.

"We want to find a pboundary talent who can explain the future development of fashion. Burak is a strong candidate."

In Parson, the concept of sustainable development will be integrated into all curriculum settings, rather than being confined to a single discipline.

Employees of all future fashion brands, from creative teams to corporate executives, must be aware of environmental protection and human rights.

This is also in the "intelligent design of a wide range."