The Cost Of Selling Luxury Goods In China Is Higher Than That In Europe And America.

In addition to the cost of Taxation, a Chinese luxury salesperson, who does not want to be named, told the Beiqing Bao reporter that the high circulation cost has become an important promoter of the high price of luxury goods in China.

The person who was responsible for selling in many countries admitted that the cost of selling the same goods in China is much higher than that in Europe and the United States.

"Whether it is a store rent or a store decoration cost is basically higher than that of foreign countries. This is a phenomenon that makes people think a lot, but this is the case!" he told the Beiqing Bao reporter. Starting from the location of the specialty store, most commercial properties often encounter lions when they encounter luxury brands, and the decoration grades of these brands in Chinese stores are higher than those of foreign countries.

He said that no matter what

Store decoration and even media advertising, when they encounter luxury brands, will consciously "kill", which all push up the cost of operation, and ultimately must be passed on to commodity prices.

Besides, the commercial rules and rules of the Chinese market have been pushed up.

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Another thing that makes him feel rather helpless is that in many aspects of the Chinese market,

They also need to leave some oil and water to the relevant links. The cost of these channels is also one of the reasons why the luxury goods in the Chinese market is so expensive that they will eventually be passed on to consumers.

Chinese consumers have become the largest consumers of luxury goods in the world, but consumption in China is less than 30%.

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With the rise of more and more integrated or vertical shopping e-commerce platforms, fewer and fewer people have gone to department stores or shopping centers simply because they buy things. Instead, eating, watching movies, entertainment and other activities are the main purposes for people to go shopping.

And these personal experience is the electricity providers can not provide and replace in any case.

Therefore, increasing experiential service is the absolute bargaining chip for the mall to beat the electricity supplier.

And the more convenient and humane the services provided by which shopping malls, the better the shopping malls can win.

For example, a guide can be set up at each elevator opening.

For many consumers who first patronize a shopping mall, they usually enter an unfamiliar environment without any direction. At this point, if the presence of a guide exists in the elevator, they can guide the consumers and shorten the time for consumers to find their destinations. For those consumers who have not yet established their destinations, the guide can provide them with consulting services, and recommend corresponding locations for rationalization of customers according to different needs.

In fact, at present, many shopping malls have a customer counseling table, but I believe most of the people who have consulted personally feel that the position of the Advisory desk is difficult to find, it is easy to find seven abduction, and the Advisory desk is often no one in, even if someone is in, the attitude of the service is also expressionless.

Now that the purpose of customers coming to the mall has changed to entertainment oriented, how can consumers feel happy when faced with this cold service?

In addition, from the functional division of shopping malls.

Nowadays, most of the shopping malls are generally cosmetics and luxury goods. Two to four floors are all clothing, and restaurants are usually concentrated on the top. Although for shopping malls, it can effectively drain customers, so that they can go to restaurants while eating more.

But for consumers, even if they just go to the mall to eat, they have to go through several barriers. This is not only very inconvenient, but also adds huge trouble to customers.

Therefore, the author believes that since entertainment has become the main function of shopping malls, traditional shopping centres must also adapt to this change in consumption trends, and set restaurants in areas where floors are lower and consumers are more likely to arrive.

At the same time, we should further strengthen the building of functional areas.

As mentioned above, the traditional department stores are basically based on the positioning of clothing. The two level is women's clothing and the three floor is men's clothing. In the future, it needs to be pformed from simple clothing category to functional areas with different themes, such as parent-child zone, maternal and infant zone, lovers' District, girlfriends' area and so on.

For example, in the parent-child zone, parents can not only buy children's clothing, shoes, toys, books, sweets and other items, but also have entertainment areas suitable for children to play, such as ice skating rink, inflatable paradise and so on. At the same time, there are many activities that can be taught together with adults and children. In lovers' districts and girlfriends, there are as many quiet tea shops as possible for conversation, coffee shops and so on.