Fashion Women'S Clothing Business Strategy

The style of the merchandise determines the style of interior design. It's the same fashion shop. The fresh elegance of high-end women's clothing shop is quite different from that of youth casual clothes shop. The harmony between the style of interior design and management characteristics is directly related to the sale of goods. Shop decoration design should pay attention to the design style of interior space, the exterior design should embody individuality, and be consistent with the industry you are engaged in, such as the appearance of the court is more solemn, and the barber shop is more fashionable. The storefront design and shop decoration design folding cup directly affect the impression of customers on your company, just like a guest visiting your house, he will also observe the decoration design of your home, directly reflecting a corporate image.

How big is the size of the same kind of merchandise? For example, the musical shop has both the huge piano and the exquisite harmonica, while the clothing store has the same specifications. Clothing varies from season to season. Clothes that vary greatly, such as summer T-shirts and winter cotton pads, vary greatly and occupy a large space. Although they are rich in shape, they are also easy to create disorder. Design should emphasize order. Reduce artificial decoration elements. Clothing with a small change is arranged neatly, but easy to fall into monotonous design. Attention should be paid to changes in design, such as southern Guangdong area, seasonal change is not great!

monopoly trousers The shop decoration with the monopoly coat should be designed with different decorations to cater for the seasonal change of clothing, and the garments will be changed in different seasons. Renovation Attention should be paid to space and other factors.

There are many changes in the form of the same commodity. space It feels active, but it's also messy, like a toy store. If there is little difference in the image of the merchandise sold, attention should be paid to changes in the design space, otherwise it will make people feel dull. For example, shoes do not change much with each other, but our common shoe shops are arranged in different categories, which is hard to arouse people's interest. Conversely, some foreign shoe stores often make full use of the changes in space and display devices to create a lively atmosphere. In addition, the shape of commodities is also changeable. For example, clothing stores use models to form colorful images. Models are often the main composition elements of fashion stores.

The color of antiques and household appliances is grey, and the colors of plastic products and toys are colourful. This requires interior design tones to play a role as a foil, and to highlight the color of commodities as far as possible. In addition, the texture of goods is often in a specific light and background to show charm. For example, the display of glassware must highlight its crystal clear features to attract customers. Clothing, we should highlight the color and texture of clothing.

Does the commodity have a great influence on customers' purchase in the form of groups or individuals? Small commodity groups can play a noticeable role, but too much aggregation can also lead to "unsalable" speculation. Asymmetric group processing will give people the impression of "rush". As for the precious commodities, only by strictly limiting the display quantity can they fully display their value. For the commodities appearing in groups, the interior design should be accompanied by a lively and prosperous atmosphere; for the commodities appearing in individuals, the design should pursue the elegant and comfortable style.