Met Ball Still Witness The Peak Of Fashion Power.

The Metropolitan Museum of Art charitable banquet hall is an unparalleled feast in New York's social circle in the past ten years.

Met Ball is the proof of the absolute power of the sponsor Anna Wintour and also the 65 year old Wintour. fashion The peak of power.

Last year, the event raised nearly $12 million in charitable funds one night. The event was on the Twitter hot topic list. The next day, more than 25 million page views were generated on the vogue website. This year, it will be recorded by 225 authorized photographers, journalists, bloggers and Snapchat people, and will become part of the producer's Andrew Rossi documentary.

The Met Ball charity evening is an event set up by the Metropolitan Museum of Art Fashion Institute. This year, the event is not only the annual grand influence of Chinese aesthetics on Western fashion. Fashion Show It has become the proof of the absolute power of its former sponsor, Anna Wintour. At the age of 65, Wintour is Vogue magazine editor and Cond e Nast art director. This year, she will continue to debate the myth of "fashion devil" and "2009 The September Issue" documentary. Vogue also controls the spread of hegemony, and Met Gala will not allow itself to be released to social media.

Since 1999, Ms. Wintour has been a fashion leader in Oscar de la Renta, Prada or Chanel senior dress. It is also the backbone of many top dinner parties and Museum charities organized by urban cultural institutions. Meanwhile, her fashion view has brought unprecedented advertising effects to the global fashion industry.

Her story not only makes people feel the change of social circles, media and philanthropy, but also makes people understand how a woman builds and consolidates the role of power brokers overnight.

Under the influence of Ms. Wintour, the charity evening has raised over $145 million for the Costume Institute, the general control agency of the operation capital. Participants were willing to pay $25000 to buy Personal admission tickets or to donate at least $175000 in 10 small groups. In contrast, the David Rockefeller charity luncheon recently launched by the Museum of modern art, though the largest annual charity in the museum, raised only $3 million 500 thousand, while the New York Ballet's 2014 spring and autumn charity only raised 5 million 450 thousand dollars.

That's why last May, even Costume Institute was renamed "Anna Wintour Costume Center". On the day of the unveiling of the new Costume Center, the first lady of the United States Michelle Obama also attended the event, and almost every American fashion. Design The teacher knows the news.

If the charity evening is beneficial to the Metropolitan Museum, it will also be beneficial to Vogue and will help Ms. Wintour consolidate her leadership in the fashion industry. She and her team have significant control over the guest list, seat arrangement, layout, and even the decision to access the venue and guests.

According to Bryon Lourd, chairman and director of Creative Artists Agency, star guests will have to take part in activities due to the gray economic effects of various commercial contracts on Hollywood.

Wintour did not want to make an official interview on the content of this article, but she agreed to answer three questions by e-mail, provided that they do not involve guest lists, seating arrangements or financial information. When asked about her future, she said, "there is no grand plan."

Then, Mr. Filipowski said, "in my experience, she will not do anything she does not understand." What is clear now is that before Ms. Wintour hosted the event, "it's a totally different party." The museum's honorary chairman, Emily Rafferty, said. "It's a local social activity."

The conservative commentaries, William F. Buckley's wife and social celebrities Pat Buckley, have been the main person in charge of the event since 1979 (which was opened by PR Eleanor Lambert in 1948). Tickets at that time were often purchased by individuals, unlike today, most of which are purchased by companies, such as Burberry, Chanel and Versace.

In 1983, with the Yves Saint Laurent fashion show planned by Diana Vreeland, a special adviser to Costume Institute, international fashion personages began to take part in the activities. At the end of the 1980s, Wall Street merchants began to donate money to charity parties, transferring funds from cultural institutions to schools and hospitals, and Met Ball's participants were also transformed from traditional social celebrities to new ones.

The real turning point was when Ms. Wintour first took over the Met Ball in 1995. At that time, she was appointed editor of Vogue magazine in 1988. The following year, Elizabeth Tilberis received an invitation to host activities, a British editorial said that it had made a fairly successful change to the magazine since its operation of the Hearst magazine Harper's Bazaar in 1992.

"At the time, they looked at each other," said CEO Susan Magrino, a Magrino public relations company. Liz thinks Met is a stage to prove itself. To some extent, museums are the beneficiaries who compete with each other. " (miss Tilberis died of cancer in 1999).

When Tilberis took over the charity evening, Wales Princess Diana was once one of the guests, and Christian Dior was a sponsor. The founder of Dior, Bernard Arnault, has just appointed radical British designer John Galliano as the brand art director, and Mr. Galliano has designed the princess for the first time. clothing Also appeared on the night. The cooperation between the two men caused a sensation in the media circles at that time.

By 1999, Ms. Wintour became the host of the charity party's real sense, and when she took over, it was just the time when Vogue changed the cover of the magazine, and the cover changed from model photos to star photos. In 1993, Vogue photographed 3 groups of fashion cover featuring stars. By 1998, 7 groups were filmed, and by 2002, there were 10 groups.

The guest list of charity evening is also undergoing a similar transformation. Since 2003, annual Met Ball or after the ball will be hosted by stars, such as 2003 and 2005 Nicole Kidman (7 times on the cover of Vogue), Sienna Miller in 2006 (4 times on the cover) and Carey Mulligan in 2012 (3 times on the cover). Four hosts will be produced this year.

Although Vogue communications director HildyKuryk has quickly pointed out that not every cover model will be a dance host, it is obvious that every female Hollywood star who has been a hostess has indeed appeared on the Vogue cover.

"Many actresses are eager to appear on the cover of Vogue," Mr. Lourd said. "This is a gold standard. Anna has absolute control over it. " Therefore, he added, "many people want to win her favor." And not just actresses.

In 2011, at the museum Alexander McQueen thematic charity evening, the designer Stella McCartney, who was just giving birth, asked to become its host. "I was thinking," God, if Anna saw me standing on stage when I just had a baby... " Mrs. McCartney said with a smile.

"I never thought of refusing," she said, and pointed out that she owed Mr. McQueen a memory. In addition, she added, becoming a host means "orthodoxy". In those days, Ms. McCartney was responsible for the dress of 18 participants, including Madonna, model and entrepreneur Iman.

Today, the guest list of charity evening is like the mapping of fashion figures in Vogue magazine. Like all other magazines, it reflects strongly the editor's own world view. The older generation of celebrities is almost completely eliminated.

Pat Buckley's son, writer Christopher Buckley, referring to her late mother, said, "I feel like she looks down in the sky and says," who are these people? "

Many years ago, there had been rumours that Ms. Wintour was not allowed to enter or not to know her guests. Radar Online reported in 2013 that she had strictly prohibited the purchase of tickets for the cast of New York's wives. When asked whether there was such a ban, Ms. Kuryk responded, "we can not comment on the list of guests." )

At the same time, Ms. Wintour will ensure that enough designers are present, including new people who may not have enough funds to buy tickets, so as to highlight the support of Vogue magazine and introduce reliable retailers to them. She will also help build the relationship between brands and celebrities: in 2012, a brand representative said that when Valentino asked Vogue guests for cooperation, Vogueg proposed to invite stars like Lily Collins and Brit Marling.