To Achieve 6 Points, You Can Start A Successful Online Store.
Most buyers ask questions before buying. I think the more questions a buyer asks in the process of buying, the better the buyer who likes to ask this question. picture Too bad to attract the attention of Taobao. Pictures are not so good than real products, so it is easy for buyers to be disappointed after receiving the goods.
TaoBao The commodity is arranged according to the number of the ending time, and the closer to the end time, the higher the probability of being seen. Our approach is: every day there are baby shelves, such as necklace, every 30 minutes to release one, and prime time (15:00 to 17:30 and 10 to 10) buyers the most.
There are two messages and bulletin boards in the shop. Live advertising position 。
If you are a full-time job, you must work online, because buyers usually ask before buying. Even if you do not run around the computer or go out for a day, you must open it and set the status to auto reply. This will increase the probability of potential buyers entering your shop. If you are a part-time job, prime time online is very important.
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Most of the open shop mechanism services only belong to the upper shelf type catalogue module. Therefore, no matter how special the goods are, the way of presenting the commodity information is the same, unable to provide abundant additional instructions and give play to the unique style of the store and the merchandise itself. Can not be like the above middle-aged shop manager, will be used to record the use of body clothing to consumers, and can not be seen because the whole appearance of the farm to consumers. In short, online shops need to integrate with reality and fully embody their own characteristics, which is the way to success.
Just imagine that when you are shopping online, you will see the same product information and merchandise pictures. So what are the key factors that affect your shopping in that online store? Is the price the lowest? If your own online store can't win the price, what other features will be popular with consumers and willing to shop in your online store? How to create and run online shops with self styled features is the key to the success of many individual online stores.
In the case of a good store in Japan's famous online marketplace, when a body building product is hot, a middle-aged shop manager suddenly creates an idea. He will wear the infrared ray sweating body shaping clothes on his body and take pictures after taking the weight. Then he will set up a jogging route along his shop, take pictures at every fixed point until he returns to the store, then take off his coat and weigh again, and his body weight is obviously reduced by 0.5 kilograms. He arranged the photographs of each process one by one on the product introduction. Just imagine, is this kind of product description more convincing than that of all the hot goods sold in all the shops? The other case is a farm, and their products are eggs. At the beginning of the shop, when the shop manager discussed with the shop EC consultant, there was still some doubt whether an egg was suitable for setting up an online store. But the result was that the shop manager not only presented the excellent quality of the egg intact, but also recorded the growing environment of his chicken farm and all the chickens in a more careful way, so that consumers could see how this simple egg came into being and reached the consumers' hands, so that consumers could buy more at ease. Therefore, a long-term customer group has been established, and other related products of eggs have been developed one after another.
Why do you repeatedly emphasize the characteristics of commodity information and the integrity of customer service information? If you do some statistics, you will find that... When consumers first enter your online store, it is a matter of coincidence. And the most important key coincidence is that your product is what he is looking for or wants to buy, and decides to buy it in your store.
Providing consumers with the most complete product information and meeting customer expectations is a key factor for the success of an online store. There are hundreds of consumers, and everyone's needs are different. It's hard to satisfy everyone. What is the expectation of the customer? For an online store, the information that the customer gets is what is presented on the webpage. If the shop keeper does not understand the explanation, he or she will naturally feel disappointed and disappointed because of the consumer's imagination, or lose the purchase intention because the consumer does not think that the standard of service meets the demand.
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