The Shop Has Some "Posture".

Online or offline businesses are worried that online businesses will grab their businesses and rush to "shock". However, Accenture has obtained surprising data through a survey: the number of consumers who shop through physical stores in the future will increase to 26% from 18% a year ago, indicating that the customers of the "convenience / convenience shopping" of physical stores reach 93%, far higher than that of network and mobile devices.

This can bring a little confidence to offline retailers.

But there is no doubt that physical stores must keep pace with consumers and face the future to upgrade and upgrade their stores.

Future stores will not exclude or prohibit consumers from taking out mobile phones to shoot barcodes or by searching for parity, because even if you prohibit, consumers can solve the problem of parity.

Moreover, if you ban, you may lose your customers, who can hardly find a commodity that does not form an alternative and competitive relationship in the world?

That being the case, we should push the boat forward. First, we can create a condition for our customers to search the price of the wireless Internet in our store.

The store can spend dozens of dollars buying a wireless router from Taobao, or downloading "360 free WiFi" from the Internet, creating free WiFi signals using computers connected to the Internet cable in the store.

A large area of business super, it is necessary to implement a wider range of WiFi coverage project, will store WiFi pformation.

When HSF came out in large numbers, I defined it as a "screen" shop, consisting of a block of electronic displays and advertising screens, and displayed and sold physical stores through them.

Although there are many problems with the customers, it represents a trend of the offline stores in the future -- the trend of screens that no one can stop.

This involves not only the screen pformation of offline stores, but also the possibility of making an area of only twenty or thirty square meters into a "unlimited" shop that exceeds the existing hypermarket in experience category and SKU number, or a physical store that is equivalent to Jingdong or Taobao level in terms of business category and item, or directly below the line store.

A traditional physical store can theoretically display and display store goods on display screens in stores.

However, the possibility of this realization is almost zero.

To achieve this ideal state, it is far from enough to rely solely on "limitless" operation. We also need brutal low prices, matching the cross industry and product type business guidance, and having a high voice supply chain.

Relationship...

At the same time, "limitless" is a relative rather than an absolute concept.

Because the length of the consumer pull-down web page, the screen width to be adapted, and the depth of web pages with patience are limited.

Even if it can be searched by text, voice or image, it is also based on the number of items that consumers have limited cognition.

The data here does not refer to physical stores.

How many categories and how many?

How many SKU and so on digitization, but refers to the store itself can be encoded by characters (set the code of characters set in a specific object, so that text can be stored in the computer and pmitted through the communication network), access to the Internet or mobile Internet, to facilitate each potential consumer or supplier and other stakeholders, through shop names, maps and other ways to find, or even directly through the PC terminal or mobile terminal network, online trading behavior.

There's a simple way to do it now - you just need to apply, set up, and generate a two-dimensional code that links you to your own store on WeChat.

Of course, the two-dimensional code can link the owner's own private micro signal, or link our WeChat subscription number or public number.

I am not suggesting that you should open a Taobao store, or suggest that you have to move your physical store to WeChat mall or pocket store.