The Deeper The Technology Of Hermes, The More Worried People Became.

Dana Thomas, a fashion columnist, wrote that Hermes had a very high demand for craft. After graduating from the famous leather school in France, the artisans completed apprenticeship study in Hermes leather school for more than two years before entering Hermes plant.

Apprentices need to "learn and cut leather from Hermes senior technicians, and how to perfect this brand of signboard saddle stitches".

In order to save costs?

This is a common guess.

China

A large number of luxury goods manufacturers have mature technology, perfect supply chain and high efficiency.

Many fast fashion brands choose to do foundry here. Coach even said that because China's production costs are rising too fast, they should be pferred to Southeast Asia to produce.

But for this French media report, the factory's price of leather products for Hermes is less than 10 euros, and many luxury leather industry people told reporters that the cost of leather material is not enough, so it is impossible to produce real Hermes leather.

Over the years, Hermes has seen something special in the luxury industry.

Columnist Wang Ersong wrote in the book "luxury attitude" that when the financial crisis happened in 2008, global stock markets were everywhere, but Hermes's share price was still rising.

In China, Hermes did not shop in luxury stores in the past ten years. But in 2014, the "Hermes house" in Shanghai was opened in the gloomy market.

Over the years, some products of Hermes have long waiting lists, but the company controls production by "hunger marketing".

Looking back at this newly discovered Hermes.

In France, the wages of workers may be comparable to that of Hermes. Its output is not high and the cost savings may not be obvious.

"Different ideas, different ways of operation, for ultra high-end special leather products, private production lines can reduce the development cost of new products, control quality and quality, provide comprehensive after-sales service."

He Bin, the head of Italy's luxury leather goods brand Tardini Greater China, even thinks that the foundries will spend higher costs.

Hermes is not a company that values immediate interests.

A luxury brand insider believes that if the outside world does not grasp the exact data, it is hard to come up with the conclusion that "foundry is to save costs".

"Apart from France, Hermes only produces a small quantity of products in Vietnam and produces only some display products of Hermes window in China."

A former Hermes China executive told reporters this.

Sometimes, the "acting factory" has the advantage that the brand can not master or gain.

Gucci's famous "bamboo bag" needs to be produced in Japan because it has the most suitable bamboo in Japan.

Chanel and other brands also have sporadic production in Southeast Asia and Africa, often due to the special craft and raw materials of local handicraftsmen.

"European customers know more about brands, but they still do not trust products produced in Asia."

Gu Teng said he thought that if a factory did not meet Hermes requirements, it would not be possible to succeed in delivery, and the Europeans believed in the brand.

Working with the foundries is like an ordinary little thing for Hermes.

But the brand's supervision of the factory is not simple, and if there is a loophole, it may cause big trouble.

Hermes must have remembered the company's "counterfeiting" in 2012.

With the help of the French police, Hermes has found that in Europe, counterfeit Hermes has developed a mature industrial chain and logistics system, which affects the whole world.

Perhaps the most painful thing for Hermes is that the whole thing is involved in Hermes employees, who provide technical and raw material support for the counterfeiting factories.

If the foundries have mastered all the production techniques of Hermes, how can the company supervise them so as to ensure that they will not collude with the counterfeiters?

We are not surprised to find that the foundries are discovered, but we note that doing so may bring some risks.