Yiwen Group Xia Hua Talks About The Essential Qualities Of Entrepreneurship

A leader must make a game of play, in the process we should constantly feel stimulated. Ali has a rule that people can always change jobs. Every time they change, they will challenge him.

How do we grasp "Tao" and "skill" and what abilities and mindset do we need to start businesses?

Specifically, the following key words:

　　 (1) do the best products.

In the past 03 years, the SARS were raging, and the shopping malls in all major markets affected the business of Yi Wen. Xia Hua, chairman of the Ewing group, thought at the time, "can guests stay motionless, we serve door-to-door" - so we have found today's competitive "fashion steward service", which specializes in serving high-end customers. So, you must create something that allows customers to love it sincerely and sincerely. When customers like it, this is a good product. Today we still can't get away from good products and good sense of experience. Do not give yourself reasons, only to study whether the product is thorough enough to study thoroughly. A product, as long as you study it thoroughly, people's rigid demand, experience pain points can be found, can achieve the ultimate.

　　 (two) the ability to tell stories.

In 2014, at the London Olympic Games "China business day", Yi Wen had to prepare a fashion show. My friend Wang Chaoge suggested that I invite China's Olympic champions, business leaders and famous artists to help Yiwen to deduce the charm of Chinese fashion. I first went to Liu Chuanzhi Liu, and I talked about my dream and persistence in the past 20 years. I said, from the beginning of Yiwen, my wish is to let the world's luxury camps have Chinese brands and Chinese enterprises. In this show, I can not hang the word "Yi Wen". I just want the Chinese brand to light this event. It is with this dream that I moved all of us two.

Everyone must have the courage and ability to show themselves in the great events of history, on the right opportunities, and to tell good stories. This requires the founder to have the ability to tell stories. You should know that there is no story without a story. No story about you, the story of your team, and the story of a consumer, you must learn to tell stories.

　　 (three) ability to create human beings

The biggest bottleneck for all entrepreneurs is that you will find no team. Only you are the most tired, only you are the most hardworking, only you are most anxious, then the enterprise does not call it an enterprise -- the ability to create people is the most essential ability of an entrepreneur. The enterprise itself is the creator, and the word "enterprise" is the person on top. The so-called enterprise is a group of people, a lifetime, a thing.

Are there any ways and rules for managers? I think there are strong rules. The first thing to manage an enterprise is intelligence. It is important to have the wisdom of games. You will find that every difficulty is different when playing games. The harder and harder it is, the more sense of accomplishment it will be. This will be challenging and fresh. It is impossible for anyone to do one thing in an old way. All employees have no passion at last. No one has such willpower. Human nature is willing to stimulate and challenge.

　 (four) ability

Many people are right on their own. This does not mean that you are always right. How can you be right? Letting go is the beginning of success. Don't always think you are right.

　　 (five) learning ability

Learning is not to know, but to do. How to learn? It is useless to see farmers learn in autumn harvest. You can not learn real things. You must see what he has done in spring.

　 (six) the ability to love

If you are a very capable person, there is one thing that can not be ignored is the ability to love, because in essence, a most enterpriser has these three characteristics: dare to love, love and love.

　 (seven) gratitude mentality

When you are a boss, you must really learn to thank your staff from the bottom of your heart - you only pay the wages, and others are the most precious time and time in your life. To be an enterprise is not to play on your own. You have the ability to be tired again. The game really makes everyone want to play and play, so that they can really achieve something. Never be afraid of two kinds of money in the world: one kind of money on products and one kind of money on employees.

　 (eight) swapping mentality

All enterprises do is a process of exchange, for what? Must let employees willing to pay for his satisfaction.

　 (nine) amateur mentality

Even if you are a very professional person, you have to maintain an amateur mentality so that your employees can play it unscrupulously. This is the most important rule of creativity.

　 (ten) floor mentality

In essence, a good company can surpass you. You must be the floor. You can carry all the people who grow up on it, otherwise you will be the biggest ceiling of the company.

　 (eleven) well digging mentality

This is the biggest problem for many Chinese enterprises. The employees of Chinese enterprises are very good. They can not get the result, because all the people who dig the well know that the moment is the final result and requirement. Therefore, many enterprises are more philosophical than digging holes. In the end, they are in the pit. The more useless the pit is, the worse. If there is one, it is the most important thing to get through the pit.

You will feel that every time you live, you will feel that every time you are trying hard to sprint, but that is not the whole of your life.

First of all, our work It should be vivid, not to be measured by numbers alone, but a group of people do things that are interesting and have been following you. This is a success.

Secondly, life is full of flavour. Don't give up all your great wisdom to do such a thing. Because success is a while, life is a lifetime.

Third, being human is emotional and meaningful. At any time, the more lonely you get, the more wealth you will find. Finally, many people will learn to share, because you have a team that is totally different from your career partner. Your real partner will make you feel that your business is not so lonely.