MUJI's Story Behind Losing Profits

This is a time of anxiety and agitation. This is a difficult time to settle down and become an enterprise.

There is no doubt that "impetuosity" has become the label of modern society. We rush to catch up with wealth, race against the clock to indulge in the virtual world, envy the jealous jealousy of the myth of getting rich after 90, entangled in the stock market gambling, occasionally despair on the Internet of natural disasters and the high price of real estate, more proud and complacent with their own three acres of farmland.

The MUJIGRAM inside Muji was not made in one or two months, and it took 5 years to shape it. Why? Because it is necessary to constantly modify the reality. adjustment 。 Of course, this correction is based on "unchanged brand". Core spirit "Under the tactical adjustment.

Then, is there a quicker way? A shortcut can quickly establish a system and create a culture? I find it very difficult and haste to fail. The seemingly smooth and unanimous reform conceals great waves. Once the storm surges, the huge waves will overturn all previous efforts and even greater losses.

In terms of Matsui, it is necessary to make decisions every day in the business world. Many things are not done by knowing the correct answers. It is usually difficult to know that enough is done and then it is good or bad, but you can only do it. The solution that can be carried out under 32 is really attractive, or it can solve the immediate problem immediately. But if we only see the surface of the problem, we may encounter the same problem at any time. When we are confused, we choose the road that is difficult to walk and finally we can take the right road. Sometimes I can find truth in a long way. This is my experience for many years.

In fact, this seemingly slow system and cultural construction do not necessarily mean slow progress. On the contrary, Muji has made a profit in second years, and then increased year after year.

　　 Matsui There is a big passage in the book's last order. I picked it up and picked it up. As the proverb goes, it's a blessing in disguise. No one knows how the future will change. Even if you feel that you are at the bottom of your life now, you may suddenly turn over. Whether or not we are in good condition, the only thing we can do is to regard it as a great opportunity to hone ourselves, and not slack off to do what we should do in the near future, but also to leave behind results.

It will not be long before adversity leads us to a road. Although the reform can not be completed overnight, but as long as we are not anxious, not lazy, and arrogant, we will continue to push ahead.