Entrepreneurship Should Redefine Fashion In A Highly Cold Manner.

Valentino is the representative of the world's luxury brand. It also represents the magnificence and nobility of the ancient Rome palace. With the unparalleled elegance and elegance in the high cold posture, what kind of brand story does Valentino have? Next, Xiaobian will share with you the story of Valentino Valentino brand.

Valentino's design pays attention to the use of soft and intimate silk fabrics and bright bright satin, plus the tailoring and luxurious overall matching. It shows the elegant charm that celebrities have dreamed of, winning the favor of Jacqueline Kennedy, Princess Margaret, former US first lady Nancy Regan, and big star Julia Roberts, Nicole Kidman and Liz Hurley.

They were even named "Val's Gals" (Valentino woman).

Valentino has become a maker of social life in high society. It is both a designer and a social star. This is a great reason for his success.

Valentino Garavani's legend is recognized as the "made in Italy" logo. His brand strategy and creativity once pushed the global fashion industry to a new level, showing the emperor's ambition to win the first prize.

Valentino Garavani was born in Lombardy, Italy in 1932. When he was in high school, he had shown an advanced artistic temperament. He chose fashion design and French courses to prepare himself for Paris's future fashion and cultural capital.

When he was 17 years old, he went to Paris and studied at the Paris clothing trade union school, a French traditional high school of clothing custom.

Later, he trained his appreciation and innate talent in the work of JeanDess s and Guy Laroche. In early 60s, he returned to Rome, founded the first studio, founded Valentino company in Rome in 1960, and made an unforgettable voicing work in Piazza square in 1962. In 1965, she was praised as "Rome's most Star color designer" by "Women" s Wear Daily. In 1967, she was awarded the "fashion Oscar prize" - Neiman MarcusAward.

In 1962, Valentino began to enter the international arena.

The first fashion show held at the Pitti palace in Florence, Italy's fashion capital, is very popular. Young designers are surrounded by orders from foreign buyers and enthusiastic comments from the news media.

By 1965, Valentino has become the leader of fashion trends in Italy.

However, he officially became the world's top fashion designer after launching the "white series" in 1969.

Valentino's fashion design is also featured on the cover of TIME and LIFE magazine.

At the end of the 60s, Valentino encountered Jacaro Gimidi, an architect in architecture, who became a business partner after school dropout.

Gimidi's ability of enterprise management has made Valentino's studio develop rapidly, and has achieved great success all over the world.

Valentino's escape from China is a solemn and helpless journey.

Someone has made rough statistics. In China, there are more than 150 clothing brands named after Valentino. They spread all over the streets and streets at tens of yuan, and they pulled Valentino from the top of the world's top luxury brands and fell into the cheap mire of the low-grade brands.

At least in China.

Many domestic companies register their well-known trademarks as their own business names, and entrust intermediaries to register their companies abroad. After applying for registration, a trademark logo similar to the trademark is registered in China. Then, they take the trademark application notice and start selling the "famous brand products" produced by themselves, making people mistakenly think that they are well-known products abroad, which is known as the "brand name" in the industry. This phenomenon is particularly prominent in the clothing industry.

In 1993, VALENTINO held a large-scale clothing exhibition in Beijing and achieved great success. However, the brand did not really enter China.

11 years later, VALENTINO signed a cooperation agreement with BABEI group of China, and handed over the general agent right of China's regional brand menswear series to BABEI group.

It marks the beginning of Italy's top brand entry into China.

However, in the past 11 years, Valentino's clothing, shirts and leather goods have been sold in China. According to BABEI's responsible person, Valentino is not the Chinese name of VALENTINO. These brands are not related to VALENTINO.

"Like Chang three is famous. In order to make myself famous, I may have a name called Zhang three, and Valentino belongs to this brand name phenomenon."

A person in charge of BABEI group uses this way to compare the phenomenon of Valentino everywhere in China.

Reporters in the new world (600628 quotes, stock bar), department stores and new Dongan and other large shopping malls in Beijing found Giovani, Valentino, Valentino - Cooper, Valentino GUCCI, Valentino -

VALENTINO - VUDAN...

All kinds of sworn brothers without VALENTINO's consent were rampant.

BABEI official said that the domestic Valentino brand was only Zhuo Ni - Valentino and VALENTINO have a blood relationship, while other brands are hoping to use VALENTINO to appreciate the "brand name".

In the market, many of Valentino's agents are not directly authorized from the Valentino family. Instead, they get the sales rights from the distributors in Taiwan and Hongkong, China.

Domestic enterprises will register "Valentino" as the name of an enterprise outside the country, and then produce and sell these products in the name of commission processing, authorized production, and franchising.

These products return to China, and they only need to be recorded in the business sector.

When it comes to Valentino, the other two Valentino brands have to be traced back.

In 1908, Vincenzo Valentino created Valentino brand in Naples, Italy.

Since then, Valentino has become a popular brand of royalty and celebrities in Italy.

In 1954, the coral sandals designed by Mario Valentino, the second generation of the Valentino family (Mraio Valentino), were presented in the famous French fashion magazine VOGUE cover.

The sandals are displayed in the shoe museum in Switzerland as a model of industrial design in the twentieth Century.

In 1956,

The third generation of descendants, zhuovanni Valentino, founded the brand-new Valentino brand named "Giovani Valentino".

The brand has built five major monopolization systems in China: leather shoes, leather goods, men's wear, women's wear and underwear.

The membership consumption mode fully meets the needs of all walks of life in pursuit of quality and taste, and entered the Chinese market in 1997.

In order to make these Valentino brands do not conflict, in 1978, the Valentino family and Valentino Garavani reached an agreement that the two parties would take part in the division of military forces, and Valentino, carat, von.

Products have the exclusive right to use Valentino (Valentino) trademark. Mario Valentino has the exclusive right to use Valentino (Valentino) trademark in leather shoes and leather products, and since zhuovanni Valentino founded the brand, after the agreement came into being, he can produce shoes and leather products and make clothes, but the product must be named GiovaniValentino.