Burberry Shares Tumbled For The First Time In 6 Years, The Worst In The Third Quarter.

Latest news from London, Burberry released the latest report that Hongkong's performance is still falling, and Chinese consumer confidence is weak.

In the early morning trading, the company's share price plunged 12.2% to 12.46 pounds ($19.12).

The Asia Pacific region is a high profit market with a large number of Burberry stores, but its performance in the quarter is the worst. On the basis of the report, the turnover has dropped by 2%; on the basis of excluding the exchange rate, the turnover has dropped by 6%; on the basis of the report, the turnover in Europe, the Middle East and Africa has increased by 1%; on the basis of excluding the exchange rate effect, the turnover has increased by 8%; on the basis of the report, the turnover in the Americas region has increased by 6%; on the basis of excluding the exchange rate effect, the turnover is flat.

In terms of classification, women's clothing sales are flat.

The growth rate was 2%, while men's wear was flat, but it fell by 1% on the basis of excluding exchange rates.

On the basis of the report, the turnover of children's clothing increased by 10%; on the basis of excluding the exchange rate, it increased by 8%; and the sales of cosmetics and cosmetics increased by 4%.

In the first half of this year, the company retails

An increase of 3.5%, to 774 million pounds (1 billion 190 million US dollars), is considered "disappointing" by analysts.

According to Citibank's Thomas Chauvet, according to the level of the financial crisis, the performance from July to September is the most negative since the third quarter of 2009, the worst in 6 years.

Excluding exchange rate effects, retail sales increased by 2%.

On the basis of the report, 0.5% of the total revenue, including wholesale and licensing operations, amounted to 1 billion 110 million pounds (about 1 billion 700 million US dollars).

Women's clothing sales were flat compared with the same period last year, while accessories sales increased by 2%.

Compared with Burberry's 8% revenue growth in the first three months of this fiscal year, a 2% increase indicates a marked slowdown in earnings growth in the second quarter.

Although analysts' expectations have been lowered, Burberry's performance is still lower than expected.

Christopher Bailey, chief executive officer and chief creative officer, said the external environment has become more challenging in the second half of the year and has had an important impact on consumer demand in some key markets.

He pointed out that the company has already made strategies to focus on promoting sales and productivity and quickly taking measures to supplement free funds.

Bailey also said the company expects to harvest a more positive sales trend in the key half of the year.

We will maintain our attention and confidence in the long term business growth of all channels, regional and all product categories.

The company said it would further strengthen its online and offline product service innovation and redistribute the market budget during the holiday season.

At the same time, accelerate the cost control of all businesses.