Gome Online Actively Prepares For "Double Eleven" To Exchange Price With Price.

Gome online CEO Li Juntao told the media including that the Gome will open the game in October 28th.

This is the first time that it has led Gome online to fight for "double eleven", and he has chosen the way to exchange prices with prices.

Li Juntao did not disclose the specific performance indicators of the "double eleven" Gome online, but he said that the Gome "double eleven" task is not high enough, and the growth of 300% to 400% is enough, because Gome online intends to develop in several areas at the same time.

Since last year, the "double eleven" seems to be returning to a rational trend. However, this year, Gome online launched the first battle, and once again launched a price war, which stems from the Gome group's online business layout.

In August of this year, Li Juntao, senior vice president of Gome, announced that it was the CEO of Gome. It seems to us that Gome online has been a great outlet for the future, but it has not been flying for the past few years.

As a result, Li Juntao, who worked hard in the retail industry for 30 years, became the fourth CEO in the two years of Gome online after Han Depeng, Gao Xiang and Mou Guixian.

"If you don't speed up, the difference will be bigger and bigger with your opponent."

Li Juntao also admitted that the past Gome online was too slow and too conservative. "Attack is the best defense. Next we need to launch a strong attack."

Li Juntao believes that price war is not obsolete, but

Not everyone can fight, but the past is not the same as now.

Short-term

It is not enough to cultivate the loyalty of users. Only long-term low prices can have a certain value, but this requires the healthy operation mode of enterprises.

Li Juntao disclosed that "double eleven" Gome online activities will continue from October 28th to November 12th, and the focus will be on home appliances.

He believes that the cross-border electricity supplier is a small incremental market, Gome's cross-border electricity supplier development is still in the exploratory stage.

Besides,

It is also one of the key strategies of Gome "double eleven".

It is understood that the "double eleven" period, Gome online in Beijing, Shanghai, Guangzhou, Shenzhen, Xiamen and other 15 key cities promised to "power up".

For Beijing users, Gome online also promised logistics "late payment", if the delay, each single consumer compensation 200 yuan.