The Advantages And Disadvantages Of Opening A Clothing Store Must Be Clear Ahead Of Time.

Different locations have a great impact on business, and marketing strategies for customers in different locations are different.

Therefore, if the location is consistent with the type and style of the store, it is a good store location, otherwise it is not.

The overall shopping center in the city center has many different types of travelers in this area. The combination of the customers and age groups will bring diversity to the attraction of men and women and age.

In this way, it is easy to use the influence of the center and the polymerization effect produced by the radiation force to develop itself.

Shops thriving in commercial centers (but not crowded) generally give customers a sense of trust and longing, especially for the purchase of selected items. Most consumers are willing to shop in stores.

Purchase for better comparison and purchase.

Therefore, it is better to establish clothing stores in such areas.

In our country, such as Beijing's "Wangfujing Commercial Street", Shanghai's "Nanjing Road Commercial Street", "Huaihailu Road Commercial Street" and Tianjin's "peace road Binjiang Road Commercial Street" and so on are all such commercial centers, their influence and radiation force are all p regional.

In the vicinity of the station or the main road, we should build a good shopping environment by taking mobile customers as the center, business circle as the center, business circle wide and frequent passenger concentration.

For example, if there are large vacant places before the store, it is convenient for customers to enter and leave.

The shops in this area do not have the group superiority formed by the commercial center area, mostly belong to single combat or small group collocation.

Therefore, it is most important to highlight their own advantages.

Customers who purchase such stores are more likely to be convenient and realistic. Shops should be mainly middle priced or cheap goods, such as general inexpensive clothing.

The main station is to take the passengers of the mass pport, but because of their age, occupation, hobby and purpose, there are business trips, tourist and visiting relatives. Because of the large flow of people, the lot is of high commercial value.

but

The commodity must meet the needs of life, the price is not high, and it is easy to carry. The purchase of clothes will usually take a long time to wait for customers, so most of them will not rush to buy.

Such areas are not suitable for the establishment of clothing stores unless the main road is

Nearby, such as a small clothing store in the Xidan station, they will go in and see, which attracts many customers.

The commercial center is generally the area with large traffic volume, high frequency of purchase and high quality of purchase. Most of the customers who come here show strong psychological characteristics of seeking quality, seeking good and seeking beauty, and the sensitivity to price is relatively low.

Therefore, in these areas, the quality of commodities is good, the varieties should be complete, and there is a strong trend of time and a sense of the times. At the same time, the price is relatively high.

But at the same time, the cost of these areas is relatively high, and the competition is strong. All walks of life are not the ideal locations for all shops. They are more suitable for medium-sized clothing stores and clothing stores.

Shopkeepers should provide services to customers in a targeted manner.

During holidays and customers, customers should be encouraged to use appropriate marketing methods, and students can be employed flexibly.

Because they have a certain understanding of the popularity of clothing, can reflect the psychology and aesthetic of the younger generation, and easily communicate with customers.