The Influence Of "One Belt And One Road" Strategy On Quanzhou Garment Enterprises

tradition

When exports are depressed, Quanzhou

Exports to ASEAN countries are thriving. Quanzhou customs latest statistics show that in the first three quarters of this year, Quanzhou's clothing exports to Southeast Asia 2 billion 548 million yuan, an increase of 34.41% over the same period last year.

In September, it exported 375 million yuan a month, an increase of 62.06% over the same period last year.

The industry said that with the gradual loss of the comparative advantages of Quanzhou's garment industry in the traditional export markets of Europe and America, many Quanzhou

Clothing enterprises have locked the target areas of export development in emerging markets such as ASEAN. The "along the way" along the line has become an important driving force to promote Quanzhou's textile exports from negative to positive.

"The market effect of China ASEAN Free Trade Area and the current policy effect of" one belt and one road "superimposed on Quanzhou's garment export industry, and it has continued to promote Quanzhou's clothing sales to ASEAN.

Quanzhou customs statistics analyst Weng Chenyu said.

Djian company, located in Shishi, is a company which has been engaged in garment production and export for a long time. Since the beginning of last year, the company has enhanced the position of ASEAN market in the development of the company, and has vigorously expanded its sales channels to many countries such as Vietnam and Singapore, with remarkable results.

"In the first three quarters of this year, the company's clothing exports amounted to US $48 million, an increase of 85% over the same period last year."

Wu Xiaojian, chairman of Da Jian company, told reporters that the total population of ASEAN is nearly 600 million yuan, and the population base is huge. It is also a gradually mature emerging consumer market. The cheap and fine Quanzhou clothing is very consistent with the local market demand.

The cultural advantages under the background of "one belt and one road" also provide important support for Quanzhou enterprises to develop ASEAN market.

It is understood that more than 7 million of the overseas Chinese in Quanzhou, nearly 90% of them are located in ASEAN countries, which provides the affinity and personal advantage for Quanzhou clothing to develop the ASEAN market.

"Over the past few years, we have succeeded in pferring our clothing products into the large garment market of many ASEAN countries through local brides and chambers of Commerce."

Wang Kaixuan, general manager of Quanzhou Katie clothing trade company, told reporters.

In the view of Jiang Xizong, vice president of Quanzhou General Chamber of Commerce, at present, the large scale Quanzhou garment industry has experienced an unprecedented problem of overcapacity.

The continuous promotion of the "one belt and one way" strategy has created a favorable atmosphere for foreign trade environment, and has provided new exports for many Quanzhou garment enterprises to solve the problem of overcapacity.

"Enterprises in other parts of China are also waiting for the opportunity to move. Quanzhou garment enterprises must take action and take the initiative to explore, and try every means to seize this rare development opportunity and continue to promote the effective docking of Quanzhou clothing and ASEAN markets."

Jiang Xizong said.

At present, in the Chinese Legion developing the ASEAN market, Quanzhou sportswear brand enterprises such as Anta, XTEP and 361 degrees, or in the form of exclusive stores, have opened up markets in ASEAN, or set up branches and sub branches in the region, and become a pioneer force.

Faced with the enthusiasm of many garment enterprises to ASEAN market, Quanzhou has begun to move on policy level.

Since the beginning of this year, Quanzhou has launched a series of supporting policies with the construction of Haishi first area as its turning point, and invested 200 million yuan in guiding and supporting funds. It has made great efforts in financing and exhibitors subsidies, and has actively promoted private enterprises to expand markets, set up factories and run parks in ASEAN.