Many New Brands Have Seen This Huge Market And Have Been Stationed In China.

Some brands are in the closures, and big brands are entering the Chinese market for the first time.

JonathanCukierman is a young brand with only two seasons. The company owner Jonathan Cytron is the general manager of Johntex leather family company. He launched his own brand in the spring and summer of 2015. The brand purpose is: a leather and fur clothing series full of feminine style.

The company's business strategy is to vigorously develop overseas markets outside Europe, with the US and China as its main objective. It participated in the Chic exhibition in Shanghai in October.

JonathanCukierman launches more than 50 products every quarter, including Bottomwear, coats, coats, T- shirts, shorts and trousers.

It focuses on materials such as lambs and washable elastic leather.

Raw materials come from Italy and France, and the manufacturing process is in Turkey.

Belgium's largest fashion group JBC enters China

Recently, the largest fashion group in Belgium.

Officially enter the Chinese market.

The family business founded by Jean-BaptisteClaes in 1975 has now become the mainstream brand in Belgium and has become a leader in the category of children's clothing in Belgium and Luxemburg.

In the past two years, JBC has been involved in the German market. JBC has 6 entity shops in Germany and has online business in Holland.

JBC has been focusing on customers. Its loyalty membership card system has been used for more than 20 years and has completed 85% sales. So JBC knows what consumers need and what they like.

For JBC, it may not be the cheapest, but it provides customers with high quality and high safety fashion products.

Recently, the women's clothing brand Bebe announced its entry into the Chinese market and signed the Langhao Holdings Limited as an agent. It is expected to open stores in the summer of 2016.

Founded in 1976, Bebe, a 21-35 year old professional woman, has a natural style and no publicity. It is one of the most popular mid-range brands in the United States.

In today's China's physical retail industry is not so optimistic, and the market is becoming increasingly saturated environment, Bebe to enter China is a bold decision.

Of course, in order to cater to the needs of the Chinese market and consumers, about 30% of Bebe's products sold in China come from the local team.

It is reported that Bebe has also planned to expand handbags, shoes, underwear and other more categories through authorized cooperation.